đŸŒâšŸ "Burn the Boring" — Savannah Bananas Co-Founders Jesse & Emily Cole
The Best One Yet19 Joulu 2025

đŸŒâšŸ "Burn the Boring" — Savannah Bananas Co-Founders Jesse & Emily Cole

Watch the interview on Youtube here: https://youtu.be/eyS-eokvP-U

Everyone laughed when Jesse and Emily Cole said they were going to save baseball by turning it into a circus. The traditionalists said it was a mockery. The investors said it wouldn't scale. Babe Ruth woulda blushed.

But today, while the Red Sox and Yankees yawn in the dugout, the Savannah Bananas are selling out those very same stadiums
 while on stilts.

In this episode, we sit down with the husband-and-wife co-founders to uncover how they turned a struggling startup - with so much debt they had to sell their house - into a viral phenomenon with a waitlist of over 1 million people.

We dive deep into their "Fans First" business model, why they refuse to take VCmoney, and how "burning the boring" let them create a new sport and disrupt a 100-year-old industry.

They even got engaged in the middle of a (rainy) baseball game.

WHAT YOU'LL LEARN:

  • The "Anti-Business" Model: Why they refuse to take investors, sell advertising, charge for hot dogs, or collect sales taxes.
  • Burn The Boring: How they audited every second of a baseball game to eliminate friction (goodbye, bunts and walks).
  • The "Do The Opposite" Strategy: How a philosophy inspired by P.T. Barnum & Walt Disney helped them win in the attention economy.
  • Metrics vs. Magic: Why Jesse and Emily ignore traditional ROI data to focus on "Return on Fan".
  • (And why you should check the weather before proposing)

TIMESTAMPS:

  • 0:00 - Intro: The "Cirque du Soleil" of Baseball
  • 2:05 - The Meet Cute: How Jesse & Emily Met
  • 5:20 - Why They Refused VC Money (Owning 100% Equity)
  • 6:48 - The Walt Disney Lesson on Control
  • 8:45 - Leaving $50 Million on the Table
  • 12:55 - Burning the Boring: Inventing Banana Ball
  • 19:00 - Failures: The "Human Pinata" Disaster
  • 24:00 - The Strategy: "Whatever is Normal, Do The Opposite"
  • 31:00 - Making Decisions on Intuition vs. Spreadsheets
  • 42:00 - The Story That Defines "Fans First"

  • 51:40 - Rapid Fire Questions



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Jaksot(1601)

đŸ’Ș “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

đŸ’Ș “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it’s already worth $725M. Peter Rahal tells the secrets on how he launched two companies in the same category all before he turned 35. And he shares his latest numbers.In this interview episode, you’ll hear
What the RX Bar founder learned from dealing drugsWhat non-dyslexic people can learn from dyslexicsThe niche RXBar found: paleo bars for CrossFit dudes How to make packaging stand outSelling RX Bar to Kellogg for $600mCompeting against RX Bar with his new venture: DavidThe 3 principles of nutritionPeter announces David’s revenue numbers Why they made the brand’s packaging goldWhy David acquired a top secret super protein company: Epogee His biggest failurePS: Peter’s Linkedin is epic: https://www.linkedin.com/in/peter-rahal-037bba43/Watch the interview on YouTube: https://www.youtube.com/@tboypod NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Elo 202550min

PART 2 🏰 Disneyland: The Fantasy that Almost Flopped

PART 2 🏰 Disneyland: The Fantasy that Almost Flopped

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at least not when Walt Disney pitched the idea. Sure, Walt had revolutionized animation with Steamboat Willie. And he'd had critical successes with classics like Snow White and Bambi. But his studio was nearly bibbidi-bobbidi-bankrupt,. Even so, Walt just wouldn't Let It Go. Then, after Cinderella (another of Walt’s “crazy” ideas) hit the bigtime at the box office, Walt had the creative capital to strike a groundbreaking TV deal to fund his park’s construction.Thanks to Walt's epic vision, relentless eye for detail, and a build-it-in-no-time sprint, Disneyland rose from orange grove backwater to a live-televised opening day spectacle (90 million viewers) — and straight into one of the most chaotic debuts in history. From plumbing problems to gas leaks, this is the story of how the theme park went from Goofy idea to the lynchpin in the Disney empire — and why Disneyland is the best idea yet.Walt’s brilliant flywheel strategy diagram: https://www.businessinsider.com/1957-drawing-walt-disney-brilliant-strategy-2015-7&sa=D&source=docs&ust=1754403374186600&usg=AOvVaw12ZvO8lMD-GgiyJ1AlbZq9Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral.Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Elo 202520min

PART 1 🏰 Disneyland: The Fantasy that Almost Flopped

PART 1 🏰 Disneyland: The Fantasy that Almost Flopped

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at least not when Walt Disney pitched the idea. Sure, Walt had revolutionized animation with Steamboat Willie. And he'd had critical successes with classics like Snow White and Bambi. But his studio was nearly bibbidi-bobbidi-bankrupt,. Even so, Walt just wouldn't Let It Go. Then, after Cinderella (another of Walt’s “crazy” ideas) hit the bigtime at the box office, Walt had the creative capital to strike a groundbreaking TV deal to fund his park’s construction.Thanks to Walt's epic vision, relentless eye for detail, and a build-it-in-no-time sprint, Disneyland rose from orange grove backwater to a live-televised opening day spectacle (90 million viewers) — and straight into one of the most chaotic debuts in history. From plumbing problems to gas leaks, this is the story of how the theme park went from Goofy idea to the lynchpin in the Disney empire — and why Disneyland is the best idea yet.Walt’s brilliant flywheel strategy diagram: https://www.businessinsider.com/1957-drawing-walt-disney-brilliant-strategy-2015-7&sa=D&source=docs&ust=1754403374186600&usg=AOvVaw12ZvO8lMD-GgiyJ1AlbZq9Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral.Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/—-----------------------------------------------------GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Elo 202522min

đŸŒ” “Party on the Playa” — Burning Man’s biz. Reading’s 40% drop. Intel’s Uncle Sam-vestment. + Vacation Update

đŸŒ” “Party on the Playa” — Burning Man’s biz. Reading’s 40% drop. Intel’s Uncle Sam-vestment. + Vacation Update

Burning Man is the biggest event for billionaires in the world
 so why is it losing millions?The US Gov’t is getting 10% of Intel in exchange for taxpayer $$
 Uncle Sam CEO?Pleasure reading is down 40% in 20 years #ReadingRecession
 But Warren Buffett reads 182 books/year.Plus, the new restaurant trend
 is a pregnancy-inducing hamburger.**And we’re going on vacation and Nick’s having a baby (IBO)! So we have special Bonus Episodes coming everyday to the feed while we’re out-of-studio.**$TSLA $GOOG $INTCWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Subscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Elo 202522min

 đŸ’†â€â™€ïž “AI-ahhhhhh” – Equinox’s AI masseuse. Robinhood’s QB sneak. Millennials’ tantrum tax. +9/9/9 Hot Dog strategy.

đŸ’†â€â™€ïž “AI-ahhhhhh” – Equinox’s AI masseuse. Robinhood’s QB sneak. Millennials’ tantrum tax. +9/9/9 Hot Dog strategy.

Equinox is adding AI robot masseuses to 60 of their gym locations
 and it’s actually good for the job market.Robinhood launched football betting predictions
 It’s a sports betting QB sneak.Millennials are dropping up to $147K for 5 years of daycare
 It’s the Childcare Tax.Plus, trying the “9-9-9 Challenge” this weekend?
 9 beers, 9 hotdogs, in 9 baseball innings.$HOOD $SBUX $JPMWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Disneyland 🏰Subscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Elo 202522min

đŸ„ž “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

đŸ„ž “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

Taco Bell is launching a new thing every month
 because instant gratification is a recipe.Hertz is the 2nd biggest car-seller in America
 and now it’s on Amazon.Bilt does credit cards, but also a comedy series? 
 Roomies is an example of Espionage Advertising.Plus, there is no “Song of the Summer” for 2025
 and we got the numbers to prove it.$YUM $AMEX $HTZ $AMZNWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Disneyland 🏰 Subscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Elo 202522min

đŸȘš “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

đŸȘš “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

Apple’s next big product is codenamed “Bubble”... And it’s inspired by the Pixar lamp logo.Italian Marble has never been more in demand
 and never more of a family biz.8 Sleep just raised $100M for a smart mattress cover
 but can you capitalize sleep?Plus, the 1st ever Robot Olympics has a winner
 Gold Medal for Bedmaking.$AAPL $SPY $TSLAWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 🏰DisneylandSubscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Elo 202522min

🍒 “$200 SmartBra” — Forme’s high-tech bra. Can’t buy house, buy crypto. Fast Casual’s bowl recession.

🍒 “$200 SmartBra” — Forme’s high-tech bra. Can’t buy house, buy crypto. Fast Casual’s bowl recession.

Nick is back! And he recaps his health ordeal in the intro. Our 3 stories: A $200 posture-correcting bra?... It’s gone viral, and could be Apple’s next acquisition target.Why are Millennials buying crypto instead of homes?... Because nest eggs are stuck in Bitcoin. Chipotle, Cava, & Sweetgreen aren’t fast casual anymore, they’re slow
 And the solution lies in the Olive Garden.Plus, Nick’s back from the hospital
 He’s eager to share his prognosis (and 3 stock picks)$CAVA $CMG $SG $LUL $BTCWant more business storytelling from us? Check out the latest episode of our weekly deepdive show: The untold origin story of
 🏰Disneyland, The Fantasy that Almost Flopped. Subscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Elo 202525min

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