E23: How Iris Grew From $500 a Month to $3,000,000 ARR with Drew Fallon
1 to 10015 Syys 2025

E23: How Iris Grew From $500 a Month to $3,000,000 ARR with Drew Fallon

In this episode of The SAAS Operators Podcast, we sit down with Drew Fallon, founder of Iris, to unpack his story moving from brand side to building finance software.

Drew shares how Iris grew from a scrappy $500 a month product to a multi-million ARR platform helping brands forecast working capital and scale with confidence. We dig into the real differences between e-commerce and SAAS, the people challenges behind scaling a go-to-market team, and why raising prices can actually reduce churn.

Drew also opens up about his playbook for partnerships, inbound growth, and the wave of distressed SAAS acquisitions he sees on the horizon.

The episode closes on how Iris plans to reach $10M ARR and why finance tools can win by being embedded directly into a company’s weekly decisions.

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E53: GaaS for SaaS with Ronak Shah and Ankit Patel

E53: GaaS for SaaS with Ronak Shah and Ankit Patel

In this episode of the SaaS Operators Podcast, Ronak Shah breaks down what the best SaaS brands look like from inside Gaas for SaaS.Rokt gets the top spot. Smaller than the others, but the most intent...

7 Touko 44min

E52: How AI Replaces People with Chase Mohseni from Creative OS

E52: How AI Replaces People with Chase Mohseni from Creative OS

In this episode Jack, Rishabh, Chase and Jeremiah talk about how AI is changing the way they run their teams day to day. Rishabh challenged Chase on why he keeps getting pulled into problems, and his ...

29 Huhti 1h 15min

E50: The Future of Software Businesses with Maxx Blank from Triple Whale

E50: The Future of Software Businesses with Maxx Blank from Triple Whale

This podcast features an in-depth conversation with Maxx Blank, one of the co-founders of Triple Whale. Maxx shares the company's journey from a simple ecommerce dashboard that Maxx wanted for his own...

8 Huhti 54min

E49: How To Build An App That’s Worth Buying with Varun Kundra

E49: How To Build An App That’s Worth Buying with Varun Kundra

In this episode of the SaaS Operators Podcast, Varun Kundra , co-founder of AfterSell, talks about how the business was built around post-purchase upsells on Shopify. The core product sits in the wind...

30 Maalis 53min

E48: From Service to SaaS with Aaron Schwartz & Daniel Brady

E48: From Service to SaaS with Aaron Schwartz & Daniel Brady

In this episode Aaron Schwartz and Daniel Brady, co-founders of Orita, joined us and we talked about how they built an ML-powered audience intelligence product for e-commerce brands. Orita tells you w...

23 Maalis 1h 5min

E47: Building The World’s First AI Creative Strategist with Alex Cooper & Maneesh Apte

E47: Building The World’s First AI Creative Strategist with Alex Cooper & Maneesh Apte

In this episode Alex Cooper and Maneesh Apte, two of the co-founders of Parker, joined us to talk about building an AI creative strategist that lives inside your Slack channel. Parker feels like a sen...

17 Maalis 1h 6min

E46: Acquiring Marketing SaaS & Agencies with Chase Chappell

E46: Acquiring Marketing SaaS & Agencies with Chase Chappell

In this episode Chase Chappell, the founder of Sirge, Success AI, Ads Mastery and Partner at DOE Media, joins us to talk about building a vertically integrated e-commerce operation, acquiring marketin...

9 Maalis 51min

E45: Swiping Left on Ads Like Tinder with John Gargiulo

E45: Swiping Left on Ads Like Tinder with John Gargiulo

In this episode we talked to John Gargiulo, the founder of Airpost. Airpost makes new video ads every week for enterprise advertisers spending $1M or more a month on Facebook ads. They've got human cr...

2 Maalis 54min

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