122. How to make more money from brand partnerships (pricing & negotiation tips)

In today’s episode, I’m breaking down how to make more money from brand partnerships without creating more content or taking on more work. If you’ve ever felt unsure about how to price brand deals, negotiate confidently, or maximize the opportunities already coming your way, this conversation is for you.

I’m sharing the two strategies that have helped me make more money from brand partnerships than ever before — including how I structure tiered packages so brands naturally choose higher-paying options, and how I layer in affiliate commission to increase my income beyond a flat rate. I talk about why simply saying “yes” to what a brand asks for is leaving money on the table, and how to position your offers in a way that feels aligned, professional, and easy to say yes to.

This episode also dives into how I communicate value to brands using real data, past performance, and audience trust — so I’m not just charging more, but justifying my rates with confidence. Whether you’re newer to brand deals or already landing partnerships consistently, these strategies will help you negotiate smarter and get paid what your content is actually worth.

If you want to stop underpricing yourself, create win-win brand collaborations, and turn partnerships into a more sustainable revenue stream, this episode will give you a clear, actionable framework to start using right away.

What you’ll learn:

1. How I structure tiered brand partnership packages
2. Why offering three pricing options increases your earning potential
3. What to include in base, mid-tier, and premium brand deals
4. How to communicate value to brands (without overexplaining)
5. Why brands naturally choose mid-tier offers
6. How to add affiliate commission to brand partnerships
7. When and how to negotiate affiliate links into deals
8. How to use past performance and stats to justify higher rates
9. How to stop leaving money on the table with brand deals

Resources & Links:

1. Kajabi 30-day free trial + 2 bonuses
2. 150 Free Hooks
3. List Building 101
4. Manychat
5. IG University
6. Scalability

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Thank you!

Connect with Mya:

1. Follow on Instagram @myanichol
2. Join my email list
3. Check out my website
4. Now on YouTube

More about the Radical Disruption podcast:

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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