What We Would Gamble On
Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share real numbers behind outbound email, gift card incentives, and ROI, then unpack the biggest marketing wins and losses of 2025. The episode wraps with how podcasts actually make millions through ads, brand trust, and backend conversions, plus lessons from growing agencies, software, and global marketing strategies. Key Takeaways • Crypto and self-investment beat most external bets • Lead quality matters more than lead volume • Podcasts drive millions beyond ad revenue Chapters (00:00) Work and investment gambles (00:14) Crypto vs people investments (01:15) Hiring timing mistakes (03:14) Best investments in business (04:01) Biggest marketing wins 2025 (05:45) Outbound email ROI breakdown (10:38) Biggest marketing losses (14:44) How podcasts make millions

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What Founders Can Learn From Students Cheating With AI

What Founders Can Learn From Students Cheating With AI

Eric and Neil break down 3 marketing roles they believe AI will kill first, why entry-level execution work is getting compressed fast, and what marketers need to do now to stay valuable. They also cov...

7 Touko 19min

How I Cut My $7,500 Claude Cost To Almost $0

How I Cut My $7,500 Claude Cost To Almost $0

Eric and Neil break down how Eric cut his AI token spend from around $7,500 a month to nearly $0 by changing his model hierarchy, fixing fallback issues, and reducing unnecessary API usage. They also...

6 Touko 21min

6 Signs Your Agency Is About To Fire You As A Client

6 Signs Your Agency Is About To Fire You As A Client

Eric and Neil break down how AI is changing software and what founders need to understand as user behavior, distribution, and product expectations keep shifting. They unpack why building around websit...

5 Touko 23min

 You Won't Believe How Much Clavicular Spends On Clips Each Month

You Won't Believe How Much Clavicular Spends On Clips Each Month

Eric and Neil break down how Clavicular built a viral marketing machine, why clipping is starting to look a lot like paid media, and what businesses can learn from that playbook. Reports on Clavicular...

4 Touko 27min

 GitHub’s Trust Problem Just Got Worse

GitHub’s Trust Problem Just Got Worse

Eric and Neil break down the fake GitHub star economy, why startup credibility signals are easier to manipulate than most people realize, and what that means for trust online. They also get into emplo...

30 Huhti 22min

MrBeast's New Flywheel Is INSANE

MrBeast's New Flywheel Is INSANE

Eric and Neil break down the new media flywheel, why clips, live shows, and community now work together, and why entrepreneurs need to think more like media companies. Key takeaways ◾ The stronges...

30 Huhti 21min

This New Marketing Strategy Is INSANE

This New Marketing Strategy Is INSANE

Eric and Neil break down why clips are becoming more valuable than the actual show, and why the real shift in media has less to do with long-form content and more to do with packaging, distribution, a...

28 Huhti 21min

OpenAI Just Bought TBPN For $200M But Nobody Knows This

OpenAI Just Bought TBPN For $200M But Nobody Knows This

Eric and Neil break down why marketing feels different now, and why the real shift may have less to do with long-form content and more to do with clips, packaging, distribution, and platform-native me...

27 Huhti 23min

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