What We Would Gamble On
Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share real numbers behind outbound email, gift card incentives, and ROI, then unpack the biggest marketing wins and losses of 2025. The episode wraps with how podcasts actually make millions through ads, brand trust, and backend conversions, plus lessons from growing agencies, software, and global marketing strategies. Key Takeaways • Crypto and self-investment beat most external bets • Lead quality matters more than lead volume • Podcasts drive millions beyond ad revenue Chapters (00:00) Work and investment gambles (00:14) Crypto vs people investments (01:15) Hiring timing mistakes (03:14) Best investments in business (04:01) Biggest marketing wins 2025 (05:45) Outbound email ROI breakdown (10:38) Biggest marketing losses (14:44) How podcasts make millions

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Is Storytelling the New Marketing?

Is Storytelling the New Marketing?

Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for a H...

26 Joulu 202518min

AI Law Firm Hits $100M But…

AI Law Firm Hits $100M But…

In this episode, Neil and Eric break down the rise of AI hype versus real usage, using Harvey AI, Microsoft Copilot, and ZoomInfo as case studies. They discuss $8B AI valuations, low user adoption, re...

24 Joulu 202520min

Best Work Investment of the Year

Best Work Investment of the Year

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

22 Joulu 202523min

Your Hiring Strategy Is Broken (Here's Why)

Your Hiring Strategy Is Broken (Here's Why)

Neil and Eric break down the real hiring mix between sourced candidates and job ads, why executive hiring should come from your network, and how overwhelmed recruiting teams change the playbook. They ...

18 Joulu 202526min

Founders Cannot Outsource Recruiting

Founders Cannot Outsource Recruiting

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

17 Joulu 202524min

The decline of AI

The decline of AI

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

16 Joulu 202521min

The Strip Club Sales Lesson That 10x's Your Pricing

The Strip Club Sales Lesson That 10x's Your Pricing

To get ad placements on premium websites, go to https://discover.taboola.com/ms. Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/...

15 Joulu 202519min

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