What We Would Gamble On
Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share real numbers behind outbound email, gift card incentives, and ROI, then unpack the biggest marketing wins and losses of 2025. The episode wraps with how podcasts actually make millions through ads, brand trust, and backend conversions, plus lessons from growing agencies, software, and global marketing strategies. Key Takeaways • Crypto and self-investment beat most external bets • Lead quality matters more than lead volume • Podcasts drive millions beyond ad revenue Chapters (00:00) Work and investment gambles (00:14) Crypto vs people investments (01:15) Hiring timing mistakes (03:14) Best investments in business (04:01) Biggest marketing wins 2025 (05:45) Outbound email ROI breakdown (10:38) Biggest marketing losses (14:44) How podcasts make millions

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AI Has Introduced Product Slop

AI Has Introduced Product Slop

This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...

29 Tammi 23min

10 SEO Lessons That Still Work in the AI Era

10 SEO Lessons That Still Work in the AI Era

In this episode, hosts Neil and Eric break down 10 SEO lessons that still work in the AI era, explaining why fundamentals like topic clusters, links, brands, and original content continue to win acros...

28 Tammi 21min

AI Won't Destroy Jobs, It Will Create A Labor Shortage

AI Won't Destroy Jobs, It Will Create A Labor Shortage

Is AI going to destroy jobs or create a labor shortage? In this episode, hosts Neil and Eric debate how artificial intelligence impacts white collar and blue collar work, deflation, automation, and ne...

27 Tammi 20min

10 Ways AI Is Actually Changing Marketing

10 Ways AI Is Actually Changing Marketing

Neil and Eric break down ten real, practical ways AI is actually changing marketing right now, without the hype. From AI fluency becoming mandatory and massive gains in programmatic SEO to smarter dat...

26 Tammi 20min

10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes

10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes

Neil and Eric break down counterintuitive business and marketing truths that actually drive growth, revenue, and long-term success. From why free products beat ads and boring marketing wins, to how AI...

22 Tammi 25min

How To Grow Fast On X

How To Grow Fast On X

Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your aut...

21 Tammi 20min

Companies Ignoring Claude Code Will Get Left Behind

Companies Ignoring Claude Code Will Get Left Behind

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms In this discussion, we explore how larger companies often face greater inertia and resistance to change, e...

20 Tammi 18min

How Claude Code Can Replace Your Marketing Team

How Claude Code Can Replace Your Marketing Team

Neil and Eric break down how cloud code and AI tools are reshaping marketing teams, using real examples from go to market planning, SEO, sales outreach, and internal automation. They explain why junio...

19 Tammi 22min

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