The Saudi Fitness Talk Show28 Joulu 2025

#87 - Basim Abdulwali - What 20 Years At Mercedes-Benz Taught Me About Marketing & The Saudi Market

In this episode of The Saudi Fitness Talk Show, Adam & Todd sit down with Basim AbdulWali, Marketing & Development Director at Mercedes-Benz KSA (Juffali Automotive), for a deep dive into the art and evolution of brand building in Saudi Arabia and beyond.

We cover:

• The thinking behind "Move With Mercedes" and recent brand activations

• The future of marketing in a fast-changing automotive world

Mercedes' positioning as global competition rises — especially from China

• Two decades of marketing experience: biggest mistakes, key lessons, and what still guides Basim’s decision-making

• How running, sneakers, and storytelling intersect with branding, culture, and impact

Whether you’re in marketing, leadership, or simply curious how one of the world’s most iconic brands adapts to change — this episode is for you.

You can follow Bassam Here:

https://www.instagram.com/bwali1?igsh=aDFoYWJwZHB1cXNz

You can follow the show on instagram here at:

https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==

Adam’s Instagram:

https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYz

Todd’s Instagram:

https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

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Jaksot(86)

#88 - Moroj Adil - Saudi Arabia’s First Female Pro Cyclist

In Episode 88 of The Saudi Fitness Talk Show, we sit down with Moroj Adil — the first professional Saudi female cyclist 🇸🇦🚴‍♀️. What makes her story even more powerful? She hadn’t even ridden a bik...

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#86 - Dr. Rudy Eberwein - GLP-1, Testosterone and Transformative Psychology

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#85 - Noah Laith - Peptides, Hormones and the hidden Health Crisis in Saudi Arabia

Noah Laith (‪@TheStoicBiohacker‬) is a wellness entrepreneur, investor, and longevity advocate who blends ancient stoic philosophy with cutting-edge biohacking. As “The Stoic Biohacker,” he champions ...

18 Marras 20251h 1min

#84 - Ella Davar - The 5 Foods To Optimize Your Gut-Brain Connection

Ella Davar, RD, CDN is a registered dietitian, integrative nutritionist, health coach, and wellness entrepreneur blending Eastern wisdom with cutting-edge science. She’s the founder of the “Utarian” a...

9 Marras 20251h 3min

#83 - Ayaz Rehman - Shamswithin

Ayaz Rehman is a UK - licensed psychotherapist, founder of Shams Within and poet. You can follow Ayaz here: https://www.instagram.com/shamswithin?igsh=dXJuam02ZGN2ejRj You can follow the show on in...

1 Syys 20251h 50min

#82 - Mohammed Ameenuddin

Mohammed Ameenudin is an avid endurance runner and poet. He is currently based in Riyadh and is part of Riyadh Runners and Riyadh Writers club.You can follow Mohammed here:https://www.instagram.com/am...

24 Elo 20251h 26min

#79 - Ahmad Mushtaq - Business & Technology Consultant

Ahmad is an entrepreneur and business & technology consultant, helping people set up their businesses in Saudi Arabia.You can follow Ahmad here:https://www.instagram.com/ahmadbiztech?igsh=c2U1Z2ZuMHhm...

29 Kesä 20251h 36min