I debunked psychology’s greatest myth
I interviewed 60 Brits to debunk one of psychology’s greatest myths. Priming is one of the best-known biases in behavioural science. Kahneman mentions it 35 times in his best-selling book Thinking Fas...
23 Kesä 202525min
The surprising true story behind “the greatest ad ever made”
Most marketers will remember Apple’s 1984 ad. Many consider it the “greatest ad of all time”. But you probably don’t know that just 12 months earlier, Apple released a similar ad that failed. Wh...
16 Kesä 202526min
Instagram failed until it made THIS simple change
Instagram wasn’t always a runaway success. The first version of the app flopped. However, the Instagram founders were taught a behavioural science model that transformed their work. Today on Nudge...
9 Kesä 202526min
I tested this marketing guru’s advice. Was it a waste of time?
I gave this marketing expert one hour to create an unforgettable ad. I showed his ad to 30 Brits and measured exactly how memorable it was. Does his marketing advice work? Or is it a waste of ti...
2 Kesä 202539min
A year-long happiness experiment: Try one new thing a week (did it work?)
This behavioural scientist spent one year doing a new thing every week. He tried acupuncture, gambling, day-trading and dancing. He visited Just Stop Oil meetups, cuddle workshops, and psychic readi...
26 Touko 202528min
Learn 7 scientifically-backed marketing tips in 27 minutes
In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today. You’ll learn: How one word increased my email open rate by 6.4%. The tiny reward that h...
19 Touko 202527min
Six eco-brands using psychology to sell
Oatly, Tony’s, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how. You’ll learn about: Tony’s viral advent calendar. Oatly’s tiny cha...
12 Touko 202523min
Oliver Burkeman: “Most scholars worked for just 4 hours a day”
Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In this episode, bestselling author Oliver Burkeman returns to explain why three to four hours of focused...
5 Touko 202522min
