619: Airline Charged Me $65 - So I built a $250M Competitor | Adam Ewart

619: Airline Charged Me $65 - So I built a $250M Competitor | Adam Ewart

Adam Ewart turned a £50 excess baggage fee into a global bootstrapped logistics company operating in 145 countries and staying profitable for 15 straight years. In this interview, Adam breaks down how he built Send My Bag, the international luggage shipping service moving more than 250,000 bags annually with only 32 staff, all through ruthless automation, scrappy PR, and a customer-first obsession that outperformed airlines and traditional freight companies. What you’ll learn in this interview: • How a £50 baggage fee inspired a $250M global logistics company • The exact PR strategy that landed national TV coverage for free • How Send My Bag scaled to 145 countries without VC funding • Adam’s automation systems that enabled 250,000 shipments with 32 staff • How he navigated Brexit, Covid, surcharges, and international disruptions • Why customer referrals became their biggest growth engine • How he negotiated airport media, TV placements, and global partnerships • The economics behind luggage shipping and global freight networks • How to survive catastrophic industry shifts without layoffs • The mindset, execution, and resilience behind 15 years of profitable growth By the end of this episode, you’ll understand how to build a lean, global service business, protect margins, automate at scale, and turn painful customer frustrations into a nine-figure opportunity. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠ LinkedIn → ⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠ CONNECT WITH ADAM EWART Website → https://www.sendmybag.com FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠ Website → ⁠⁠⁠https://www.foundr.com⁠⁠⁠ Instagram → ⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠ Facebook → ⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠ Twitter → ⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠ LinkedIn → ⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠ Podcast → ⁠⁠⁠https://www.foundr.com/podcast

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Jaksot(698)

697: I Sold My House to Fund My Idea - and Built a £26M brand

697: I Sold My House to Fund My Idea - and Built a £26M brand

Sam Faiers had already shut down two businesses. She'd laid off her entire team in one day when the fashion brand stopped turning a profit. So when she found a collagen formula every manufacturer told...

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696: Jamie Left a Nike Exec Job to Bootstrap A Drinkware Brand - Now It's On Track For Seven Figures

696: Jamie Left a Nike Exec Job to Bootstrap A Drinkware Brand - Now It's On Track For Seven Figures

Jamie spent over 20 years in corporate America, including a stint as a Nike executive, before a barbecue accident changed everything. Hosting friends and family in Park City after a near-perfect day o...

19 Elo 1h

695: (Solo) I Was Winning. So Why Was I Falling Apart?

695: (Solo) I Was Winning. So Why Was I Falling Apart?

A few years ago I started waking up in the middle of the night, heart pounding, cold sweats, this overwhelming feeling of dread I could not explain. And the strangest part was there was no crisis. The...

17 Elo 12min

694: We Were Two Weeks From Shutting Down - Then We Found Our $30M Product

694: We Were Two Weeks From Shutting Down - Then We Found Our $30M Product

Chris and Jake Yap were two weeks from shutting down. A billion-dollar retailer had copied every product they launched and sold them for one tenth the price, then put it in the news - buy this coffe...

13 Elo 51min

693: (Solo) How I Built a Billion Dollar Network From Nothing (And How You Can Too)

693: (Solo) How I Built a Billion Dollar Network From Nothing (And How You Can Too)

I get this all the time. DMs, emails, some version of "hey Nathan, can I pick your brain?" And I get it, the intention is good. But here is what that message actually says to the person receiving it: ...

10 Elo 10min

692: I Was Selling Muesli From My Car Boot - Now I Run a $35M/Year Brand

692: I Was Selling Muesli From My Car Boot - Now I Run a $35M/Year Brand

Narelle Plapp started Food for Health twenty years ago making recipes for patients who couldn't find allergy-friendly food on any shelf. She loaded her first Woolworths order by hand - 14 pallets th...

6 Elo 50min

691: Anastasia's $850K Brand Collapsed To $42K A Month - Then She Tripled It Herself

691: Anastasia's $850K Brand Collapsed To $42K A Month - Then She Tripled It Herself

Anastasia Chapman came up with the idea for her brand where all good bathroom ideas start - sitting on a toilet, hiding a competitor's product she was too embarrassed to be seen with. She developed th...

5 Elo 53min

690: (Solo) The Truth About Selling Your Business (From Someone Who Said No)

690: (Solo) The Truth About Selling Your Business (From Someone Who Said No)

At some point, if you are building a DTC brand and getting traction, someone is going to reach out. An aggregator, a private equity firm, a bigger competitor. And most founders have no idea what to do...

3 Elo 12min

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