Stop Competing on Features: Reimagine Your Entire Product Category Instead

Stop Competing on Features: Reimagine Your Entire Product Category Instead

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy.

For more on T3 and show notes click here.

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How My Two Brows Grew Into a Life-Changing Brand With 1 Million Sets Shipped

How My Two Brows Grew Into a Life-Changing Brand With 1 Million Sets Shipped

After losing his eyebrows to alopecia while serving as a Canadian Armed Forces fighter pilot, Jason Berndt bootstrapped My Two Brows with his military pension and tens of thousands in free samples. To...

12 Maalis 26min

The Simple Formula Behind an 8-Figure Sustainable Brand

The Simple Formula Behind an 8-Figure Sustainable Brand

When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while ...

10 Maalis 37min

How A-Frame Builds Celebrity-Backed Brands That Thrive in Retail

How A-Frame Builds Celebrity-Backed Brands That Thrive in Retail

Ari Bloom has launched multiple eight-figure brands into more than 10,000 retail stores by building products that reflect the people buying them. The founder behind A-Frame Brands breaks down his prob...

5 Maalis 38min

I Scaled From Handmaking Each Piece to $10 Million in 3 Years

I Scaled From Handmaking Each Piece to $10 Million in 3 Years

Heaven Mayhem founder and creative director Pia Mance built a $10M accessories brand by turning customers into co-creators with a bold community strategy. For more on Heaven Mayhem and show notes clic...

3 Maalis 32min

How This Jewelry Brand Charmed Its Way to $20 Million

How This Jewelry Brand Charmed Its Way to $20 Million

When Curry Hagerty joined her sister’s jewelry brand in 2020, it was generating about $100,000 a year. By clearly splitting the founder and CEO roles and stepping out of the day-to-day grind, they sca...

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My Journey From $10/Hr Line Cook to Running An 8-Figure Empire

My Journey From $10/Hr Line Cook to Running An 8-Figure Empire

From line cook to 8-figure founder, Ellen Bennett turned $300 and a vision into Hedley & Bennett, a heritage kitchen brand. For more on Hedley & Bennett and show notes click here.  Subscribe and watch...

24 Helmi 46min

How Curious Elixirs Reached Eight Figures in a Market That Didn’t Exist

How Curious Elixirs Reached Eight Figures in a Market That Didn’t Exist

JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed—and grew it without outside investors. By spotting overlooked demand and building real community around the brand...

19 Helmi 38min

The Problem Every Makeup Artist Faces And How I Turned It Into Millions

The Problem Every Makeup Artist Faces And How I Turned It Into Millions

Rea Ann Silva couldn’t patent Beautyblender, so she built brand recognition stronger than IP. Learn how she scaled, without investment, to sales every 12 seconds.For more on Beautyblender and show not...

17 Helmi 43min

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