Growthitect4 Joulu 2024

Building A Business Development Playbook (with Lori Beppu and Glen Cordova of BMA Architects)

#17: Lori Beppu and Glen Cordova of BMA Architects join me to dive into the intricacies of networking, business development, and their journey as new partners in a high-end residential architecture firm. Listen as we explore effective strategies for client acquisition, relationship building, and maintaining exclusivity in a competitive market.

→ Are live events a good way to identify potential contractors and partners?

→ What are the best practices for maintaining relationships with partners and staying top-of-mind for referrals?

→ Why creating a waitlist for their high-demand projects might be the best move

→ Leveraging social media platforms like Instagram to attract clients and the calls to action to include

→ The techniques to reduce friction in business processes and streamline client interactions

→ Why is qualifying potential clients through contact forms a crucial step in managing resources efficiently?

→ How can educating potential clients on the architecture process improve client relationships and project outcomes?

→ Why engaging with luxury realtors, interior designers, and attorneys is a key part of their relationship-building strategy?

(05:43) On the market shifting; including Miami rising and the Hamptons slowing down.

(07:12) The diverse architectural opportunities in Long Island and NYC

(11:31) Events organized for marketing efforts.

(14:04) Referrals, social media, and online publications.

(22:16) When qualified prospects become clients.

(25:37) How to use newsletters to prompt project collaborations with partners.

(29:05) Optimize contact forms to reduce friction and qualify leads.

(31:32) How to maintain contact with potential clients.

(34:33) Communicate needs clearly to gain more leads.

(36:19) The value of high-end residential architecture.

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Jaksot(40)

Retention Secrets Every Architecture Leader Should Know (with Caitlin Brady)

#40: Today I’m joined by Caitlin Brady, architect and host of the Architectette podcast, to unpack a headache most firm owners share: you’ve got good people, but limited rungs on the ladder. How do yo...

12 Marras 202536min

Fixing Your Architecture Education (with Beth Lundell Garver)

#39: In this episode, I sit down with Beth Lundell Garver, Dean of Practice at the Boston Architectural College (BAC), to dig into one of the most common complaints in the industry: “We never learned ...

5 Marras 202542min

Should You Spend on Marketing? (with Mark R. LePage)

#38: In this episode, I sit down with Mark R. LePage, Founder of EntreArchitect, to tackle one of the most common questions architects ask: Should I spend money on marketing or just focus on organic g...

22 Loka 202538min

Why Word of Mouth Isn’t a Growth Strategy (with Rens Hayes)

#37: Most architects and engineers say their work comes from word of mouth. But few ever ask the follow-up question: what are people actually saying about us?In this episode, I sit down with Rens Haye...

15 Loka 202539min

How to Win Work Without a Big Portfolio (with Lance Cayko)

#36: In this episode, I sit down with Lance Cayko, Principal & Co-founder of F9 Productions, F12 Development, F14 Construction, and co-host of Inside the Firm, to tackle one of the biggest myths in ar...

8 Loka 202546min

Marketing For Busy Architects (with Mark Zweig)

#35: I sit down with Mark Zweig, Founder & Chairman of Zweig Group, to unpack one of the most common frustrations I hear from architects: “How do I market when I don’t have time?”Mark shares why time ...

1 Loka 202546min

How To Eliminate Bad Fit Clients (with Justin Smith)

#34: How often do you actually ask whether a project is the right fit for your firm? In this episode, I sit down with Justin Smith, a structural engineer turned operations and strategy advisor, to tac...

24 Syys 202542min

How To Attract Design-Driven Clients (with Evelyn Lee)

#33: Architects often ask the wrong question:“How do I attract clients who actually value design?”In this episode, I sit down with Evelyn Lee, Founder of Practice of Architecture, to unpack why that q...

10 Syys 202535min