The Creator Economy’s Abundance Crisis

The Creator Economy’s Abundance Crisis

We recorded this episode from Big Sky, Montana at the annual Spotter Creator Summit - four days with some of the top creators in the world talking about where this industry is actually headed. And one idea kept coming up over and over again: We’ve officially entered the era of abundance. There is more good content, more creators, and more competition for attention than ever before. Streamers are courting creators. AI is accelerating production. And brands have more options than they know what to do with. So the real question going into 2026 isn’t “How do I grow?” It’s: How do I become memorable? In this episode, we break down what we’re hearing directly from creators, platforms, and brands—including insights from Issa Rae, conversations happening inside the summit, and Adam Mosseri’s New Year’s post about authenticity and AI. We talk about: Why “just making good videos” isn’t enough anymore How creators need to start telling the story of the story What’s changing in brand deals (and why short-form and long-form are diverging) Why streamers are suddenly paying closer attention to creators How AI changes the meaning of authenticity And what it takes to make something that can’t be summarized This episode is about the next phase of the creator economy—and the shift from chasing views to building something people actually remember. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Inside Michelle Khare's Most Dangerous Video

Inside Michelle Khare's Most Dangerous Video

YouTuber Michelle Khare and director Garrett Kennell join us to break down their most dangerous video yet: recreating Tom Cruise’s airplane stunt from Mission: Impossible. We get into how they pulled ...

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Masterclass: The YouTube Playbook in 37 Minutes

Masterclass: The YouTube Playbook in 37 Minutes

Download our Free 7-Point YouTube Checklist: http://colinandsamir.com/checklist We've asked 100s of professional YouTubers this question: How do you stand out on YouTube? We pulled out 37 minutes o...

27 Elo 202539min

 Josh Johnson on Building a Comedy Career on YouTube vs Netflix

Josh Johnson on Building a Comedy Career on YouTube vs Netflix

Comedian Josh Johnson is doing something almost no one else in stand-up is doing: releasing a new set every single week on YouTube. In this episode, we talk with Josh about how he’s built a 350M-view ...

12 Elo 20251h 33min

Is YouTube Turning Into Reality TV?

Is YouTube Turning Into Reality TV?

Come to Press Publish NYC: https://news.thepublishpress.com/press-publish-nyc In this solo episode, Samir breaks down the rise of Jubilee’s Surrounded series—and why the latest episode left him une...

30 Heinä 202539min

The Future of Attention, Human Connection & the Internet with Mustafa Suleyman

The Future of Attention, Human Connection & the Internet with Mustafa Suleyman

In this episode, Colin and Samir sit down with Mustafa Suleyman, CEO of Microsoft AI and co-founder of DeepMind, for a conversation about the future of artificial intelligence and what it means for cr...

23 Heinä 20251h 11min

Nick DiGiovanni: From Harvard Dropout to YouTube's most watched Chef

Nick DiGiovanni: From Harvard Dropout to YouTube's most watched Chef

Try Spotter Studio: https://partner.spotterstudio.com/colinandsamir Nick DiGiovanni is one of the biggest food creators on the internet — and creators in every genre can learn a lot from his journey...

16 Heinä 20251h 34min

Inside Ryan Trahan’s 50-Day YouTube Marathon

Inside Ryan Trahan’s 50-Day YouTube Marathon

In this episode, we catch up with Ryan Trahan midway through 50 States in 50 Days—his most ambitious YouTube series yet. Ryan breaks down how he's producing 20–30 minute daily videos while traveling t...

13 Heinä 202558min

Twitch CEO Dan Clancy : Why live streamers are driving culture in 2025

Twitch CEO Dan Clancy : Why live streamers are driving culture in 2025

In this episode of the Colin and Samir Show, we talk to Twitch CEO Dan Clancy about the platform’s unique place in internet culture, the creator economy, and the future of livestreaming. Dan shares w...

9 Heinä 20251h 16min

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