621: We Bet $200K on Bras Before Making a Single Sale — Sold 400,000 in 2 Years | Nala

621: We Bet $200K on Bras Before Making a Single Sale — Sold 400,000 in 2 Years | Nala

Nala was built by two founders with no fashion background who invested $200,000 before making a single sale and went on to sell over 400,000 pieces in just two years. In this interview, Chloe and Phil de Winter break down how they identified a gap in the intimates market, validated demand with fewer than 300 survey responses, and scaled an Australian lingerie brand into a cult favourite with a 70% repeat purchase rate and a national retail partnership with David Jones. What you’ll learn in this interview: • How Nala validated product-market fit with just 250 survey responses • Why they invested $200K upfront before making their first sale • The guerrilla marketing stunt that went viral across Australia • How spending 30% of revenue on marketing drove hypergrowth • Why a 70% repeat purchase rate changed their ad strategy • How to manage extreme SKU complexity in apparel ecommerce • The real challenges of selling bras online at scale • How Nala overturned TikTok bans and platform restrictions • What founders get wrong about inclusivity and product design • How Nala secured a national retail partnership with David Jones By the end of this episode, you’ll understand what it actually takes to launch, fund, and scale a product-based ecommerce business in a competitive category, and how to make bold decisions without losing control of cash, culture, or customers. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠ CONNECT WITH NALA Website → https://wearnala.com/ Instagram → https://www.instagram.com/wear_nala/ Chloe's Instagram → https://www.instagram.com/gochlo_pilates/ Phillip's LinkedIn → https://www.linkedin.com/in/phillip-de-winter-9b480631/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

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685: (Solo) The $500,000 Lesson I Had to Learn the Hard Way

685: (Solo) The $500,000 Lesson I Had to Learn the Hard Way

A few years ago I lost half a million dollars in 30 days. Not in crypto, not in a speculative bet. In the business I built from my parents' basement and launched on $3,000 from a credit card. And the ...

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684: She Bet Her House Deposit on Hair Gel - and Built an 8-Figure Brand

684: She Bet Her House Deposit on Hair Gel - and Built an 8-Figure Brand

Yasmina Elmerkaoui had one shot - use the house deposit to buy a home, or bet it all on a hair gel she'd spent two years formulating. She chose the hair gel. On launch night she packed orders until 5a...

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683: (Solo) The Expense Audit That Could Save Your Brand Thousands This Year

683: (Solo) The Expense Audit That Could Save Your Brand Thousands This Year

This is not a growth hack. It is not going to go viral on a Twitter thread. But I genuinely believe it is one of the highest leverage things you can do for your brand right now, and most founders neve...

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682: From $2M in Debt to a $250M Gum Company | Pur Gum

682: From $2M in Debt to a $250M Gum Company | Pur Gum

Jay Klein lost $2 million on a gum nobody wanted. He sold the remaining stock to a pig feed company for $13,000 - then used every cent of it to launch Pur. Sixteen years later, Pur is the fastest-gr...

9 Heinä 58min

681: Dr. Angela Spent $350K Building The Skincare Brand Her Daughters Needed — Now It Does $40K/Month

681: Dr. Angela Spent $350K Building The Skincare Brand Her Daughters Needed — Now It Does $40K/Month

Dr. Angela Casey spent nearly 15 years treating skin cancer before she had her business idea. She didn't come from entrepreneurship - she came from molecular biology, medical school, residency, and a ...

8 Heinä 33min

680: (Solo) The Thing Nobody Tells You About Building a Business Alone

680: (Solo) The Thing Nobody Tells You About Building a Business Alone

After interviewing over 700 founders, including more than 100 billionaires, I kept noticing something that never made it onto the podcast. When the recording stopped and I asked privately how they wer...

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679: The $20 Jar of Salt Behind Her 9-Figure Jewelry Brand

679: The $20 Jar of Salt Behind Her 9-Figure Jewelry Brand

Jennifer Fisher started with $5,000 and a dog tag she sketched on a piece of paper for her son - a son she almost never had, after chemotherapy, failed IVF, and years of surrogacy attempts. She knoc...

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678: (Solo) The First Hire Mistake That Trips Up Almost Every Solo Founder

678: (Solo) The First Hire Mistake That Trips Up Almost Every Solo Founder

Most founders make their first hire reactively. They're overwhelmed, stretched across every function, and they just want someone to take the pressure off right now. So they bring in a generalist, hand...

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