#499: Leaders in Customer Loyalty: Brand Story | A Century of the Crave: White Castle's Recipe for Retaining Loyal Fans for 105 Years

#499: Leaders in Customer Loyalty: Brand Story | A Century of the Crave: White Castle's Recipe for Retaining Loyal Fans for 105 Years

Send a text White Castle’s loyal fan base has kept America’s “first fast-food hamburger chain” in business for nearly 105 years. What makes this brand still appeal to consumers and continue to expand, especially when other chains struggle to keep the doors open? Loyalty 360 spoke with Jamie Richardson, Vice President of Marketing and Public Relations at White Castle, on the brand’s longevity and its loyalty program, known as Craver Nation Rewards.

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Loyalty Live Session | Don Smith, Chief Strategy and Analytics Officer, Brierley

Loyalty Live Session | Don Smith, Chief Strategy and Analytics Officer, Brierley

Send a text Loyalty360 Loyalty Live Interview: Don Smith, Chief Strategy and Analytics Officer from Brierley, talks with Loyalty360's Mark Johnson about customer loyalty/CX trends and the changing ind...

27 Heinä 202026min

Loyalty360 Webinar | The Rise of Premium Loyalty - What Do Your Customers Expect in 2020?

Loyalty360 Webinar | The Rise of Premium Loyalty - What Do Your Customers Expect in 2020?

Send a text Two-thirds of consumers say their loyalty is more difficult to maintain than ever before. With unlimited choices at your customers’ fingertips, earning loyalty – and revenue – today takes ...

17 Heinä 202055min

Zipporah Allen, VP of Digital Customer Experiences, Taco Bell

Zipporah Allen, VP of Digital Customer Experiences, Taco Bell

Send a text Great news for all of the taco lovers, "Taco Tuesday" fanatics, and those late-night Fourthmeal runners! Taco Bell has announced it is rolling out a brand-new loyalty program to better ser...

15 Heinä 202015min

Loyalty Live Session | Richard Jones, CMO, Cheetah Digital

Loyalty Live Session | Richard Jones, CMO, Cheetah Digital

Send a text Loyalty360 Loyalty Live Interview: Richard Jones, CMO of Cheetah Digital to discuss his views on the current customer loyalty landscape and loyalty programs. Cheetah Digital is a cross-ch...

14 Heinä 202036min

Bill Tine, VP of Marketing, King Arthur Flour

Bill Tine, VP of Marketing, King Arthur Flour

Send a text Over the last few months, have you found yourself asking "what is a Sourdough starter," "why did my cookies crumble," or "what can I bake with these ingredients in my pantry"? Well, good n...

10 Heinä 202023min

Kyle Ferguson, CEO, Confirmit

Kyle Ferguson, CEO, Confirmit

Send a text As a well-known solution provider for customer/employee experience and market research, Confirmit continually works to be a true and trusted partner for its clients. Many brands are hyper-...

9 Heinä 202024min

Loyalty Live Session | Lonnie Mayne, Founder and CEO, Red Shoes Living

Loyalty Live Session | Lonnie Mayne, Founder and CEO, Red Shoes Living

Send a text Loyalty360 is hosting speakers weekly in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. This week...

7 Heinä 202026min

Rupa Rajopadhye, VP of Marketing Services, Iris

Rupa Rajopadhye, VP of Marketing Services, Iris

Send a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences an...

17 Kesä 202020min

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