Ecommerce Playbook: Numbers, Struggles & Growth15 Tammi

Is AppLovin Actually Incremental? 8 Tests, Real Data, Real Results

Is AppLovin actually incremental — or just another platform taking credit for demand that already exists?

In this episode, we break down 8 real AppLovin incrementality tests run across live client accounts and share what the data actually shows. No speculation. No theory. Just results.

We cover why AppLovin’s measurement is more conservative than most platforms, how its attribution model impacts reported performance, and why every test so far has come back positively incremental. From there, we move beyond the lab and into execution — sharing tactical learnings from running AppLovin at scale across multiple brands.

You’ll hear practical insights on:

How AppLovin incrementality compares to Meta, Google, and YouTube
What we’ve learned from real spend, real revenue, and real tests
Campaign structure, bidding strategies, and when to consolidate vs segment
Creative formats that are working best inside mobile game environments
Why AppLovin is emerging as a legitimate “third platform” in the paid media stack
What Black Friday & Cyber Monday revealed about AppLovin’s scaling potential

If you’re an e-commerce operator trying to decide whether AppLovin deserves real budget — or just a test — this episode will help you make that call with confidence.

Show Notes:

TaxCloud has you covered: https://taxcloud.com/thread/
Explore the PROPHIT System: http://prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(457)

The Re-Hire Nobody Saw Coming

One of CTC's earliest hires just returned after years away. He left to build his own media agency, acquired a major email and retention agency, then co-founded a beverage company where mastering subsc...

10 Syys 27min

The Service That Turned a Brand's Worst Summer Into Its Best.

CTC's Marketing Moments service is built to create new revenue spikes for 7-figure brands through structured offer testing, targeted landing pages, and high-volume creative. In this episode, host Rich...

8 Syys 18min

What a Profit Engineer Does Every Day at CTC

Most agencies promise results. Few can show you the system behind them. In this episode, Randall Thompson sits down with Jar, a Profit Engineer at CTC who previously built and scaled a multi-7-figure ...

2 Syys 29min

Why Your Email Strategy Is Not a Content Calendar

In this episode Luke breaks down the complete CTC email methodology as part of the Canon series. This is the framework CTC uses to build email programs that generate a median of 22% of total store rev...

1 Syys 23min

Diversify Now: The 6-Week Q4 Window Closing Fast

Richard and Luke (newly promoted President at CTC) break down why channel diversification is no longer optional for 8-figure ecommerce brands heading into Q4 and what creative diversification actually...

27 Elo 26min

We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.

We connected Claude to our Statlas database and analyzed $1.5 billion in Meta spend across 320 accounts and $100 million in Google spend across 134 stores. The question: do platform bid controls actua...

25 Elo 29min

Ecommerce Growth With a Money-Back Guarantee

Our newest ecommerce growth offer comes with a money-back guarantee and a data advantage built in: visibility into what competitors in the same industry are actually bidding and converting at.In this ...

20 Elo 30min

Ecommerce Growth: The 3-Pillar Framework We Use

Our President, Luke Austin, just got back from a 3-day fishing trip in Sitka, Alaska: 90 lbs of salmon, halibut, and black cod, with orcas circling the boat the whole time. But the real story is what ...

18 Elo 31min