Enterprise Attribution for 7-Figure Brands
Taylor sits down with Austin Harrison, founder and CEO of Northbeam, to announce an official partnership between CTC and Northbeam. After years of public debate about attribution, they've found common...
30 Huhti 21min
From Flipping Houses to 20,000+ SKUs: How Lighthouse Co Built a Multi-Brand Empire
What happens when a home flipper and an aspiring doctor decide to start selling lights during a pandemic? You get Lighthouse Co a curated lighting and home goods brand with 20,000+ SKUs, serving desig...
28 Huhti 51min
Q1 2026 vs 2025: What Changed in Ecommerce (The Data)
Steve Rekuc, Director of Data at Common Thread Collective, joins Richard to break down the Q1 2026 vs Q1 2025 year-over-year data from the DTC Index.The headline: Meta spend is up 25% year over year w...
23 Huhti 16min
You Don't Want Strategy. You Want an Outcome.
The number one pain point brands bring to us: "My current agency gives me execution, not strategy."Luke and Richard, break down why that complaint, while valid, doesn't go far enough.Most brands are s...
21 Huhti 23min
How the Prophit Engine Actually Works (Full Walkthrough)
Taylor and Luke, walk through exactly how the Prophit Engine system enables one person to deliver the work and outcome of three.This isn't about replacing people with AI. It's about what happens when ...
16 Huhti 55min
How We Diagnose Every Ecommerce Problem (The Hierarchy of Metrics)
Tony Chopp, walks through the Hierarchy of Metrics — the framework our Prophit Engineers use to diagnose problems and take action for 170+ ecommerce brands.In this episode, Tony and Richard break down...
14 Huhti 31min
The Right Way to Use AI in Your Ad Creative
AI is changing how ecommerce brands produce creative. But most brands are using it wrong.They're generating entire ads with AI and wondering why performance drops. Or they're ignoring it entirely and ...
9 Huhti 27min
Why CTC Bought Into Commerce Roundtable
Common Thread Collective is now an owner in Commerce Roundtable. In this episode, Taylor with Jimmy Kim, founder of Commerce Roundtable, to tell the full story of how this partnership came together an...
7 Huhti 29min
