Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Jaksot(436)

Why CTC Bought Into Commerce Roundtable

Why CTC Bought Into Commerce Roundtable

Common Thread Collective is now an owner in Commerce Roundtable. In this episode, Taylor with Jimmy Kim, founder of Commerce Roundtable, to tell the full story of how this partnership came together an...

7 Huhti 29min

5 Questions That Drive 80% of Your Growth

5 Questions That Drive 80% of Your Growth

Every ecommerce growth team spends the majority of their time answering the same five questions. The problem? Most brands answer them with disconnected tools, siloed teams, and spreadsheets that have ...

2 Huhti 41min

The Growth System for Brands Under $1M

The Growth System for Brands Under $1M

CTC has never had a service offering for brands below seven figures. That changes today.Prophit Engine Lite is for any Ecommerce brand with established revenue below $1M annually. If you're past the s...

31 Maalis 10min

In-House Creator, Outsourced Management: The New Creative Model

In-House Creator, Outsourced Management: The New Creative Model

Most brands are stuck in a cycle: source UGC creators, send product, hope the content is usable, repeat. The hit rate is low, the management is painful, and the content lacks consistency.Adrianne brea...

26 Maalis 26min

The Ruthless Forecast: How We Hold 7-Figure Brands Accountable

The Ruthless Forecast: How We Hold 7-Figure Brands Accountable

Most 7-figure brands are stuck in the same loop. They've outgrown guesswork but can't justify a $15K/month agency retainer. Every dollar has to work, and there's no infrastructure to know if it is.Joy...

24 Maalis 31min

Data + Methodology + Operator: How We Build Capacity

Data + Methodology + Operator: How We Build Capacity

Every brand wants more capacity from their growth team. Most try to solve it by adding people or plugging data into ChatGPT. Neither works.In this episode, Luke breaks down the 3-layer infrastructure ...

19 Maalis 20min

The 3 Accountability Rules That Drive 108% YoY Growth

The 3 Accountability Rules That Drive 108% YoY Growth

Most brands have a media buyer, a strategist, and a creative lead. Everyone's doing their job. Everyone has a dashboard. But when you ask "are we on plan this week?" you get three different answers.In...

17 Maalis 17min

How the Prophit Engine Creates Total Clarity

How the Prophit Engine Creates Total Clarity

Most ecommerce brands are making slower, worse decisions than they realize, and it's not because of bad people. It's because of a broken structure.In this episode, Richard sits down with Luke and Tony...

12 Maalis 25min

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