Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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The ONE Thing We Have To Do To Win For 31 Bits (Episode 14)

The ONE Thing We Have To Do To Win For 31 Bits (Episode 14)

Fresh off of the new acquisition of ethical fashion brand, 31 Bits, into the 4x400 portfolio – we talk about the ONE metric that will determine our destiny with the brand. We could either get this rig...

21 Touko 202019min

Bonus Episode: Why 31 Bits Chose 4x400

Bonus Episode: Why 31 Bits Chose 4x400

Bonus Episode! Host, Andrew Faris interviews the founders of newly acquired brand, 31 Bits.

20 Touko 202051min

We Acquired A Brand (And We're Telling You Everything About It) – Episode 13

We Acquired A Brand (And We're Telling You Everything About It) – Episode 13

From founder story to the future, we cover all things brand acquisition today as we add a new business to the 4x400 ecosystem. + Special guest, Taylor Holiday, CEO of Common Thread Collective.

14 Touko 202043min

Should We Buy 6x The Inventory We Bought A Month Ago? (Episode 12)

Should We Buy 6x The Inventory We Bought A Month Ago? (Episode 12)

Today on the Ecommerce Playbook Podcast, we talk about one of our brands that’s finding remarkable success in the age of coronavirus, the exact tactics we used to double it’s ad performance, the impli...

7 Touko 202015min

How Much Inventory Should We Buy In A Moment Like This? (Episode 11)

How Much Inventory Should We Buy In A Moment Like This? (Episode 11)

Today we're talking about the challenge of success. In particular, the challenge of figuring out inventory buying vetted against performance.

30 Huhti 202014min

This Moment Won't Last, Maximize It (Episode 10)

This Moment Won't Last, Maximize It (Episode 10)

At 4x400 our brands are winning big. And for many brands in the ecommerce space, it’s like Black Friday all over again. This week on the Ecommerce Playbook, Andrew Faris talks about the insanity of th...

23 Huhti 202013min

Bonus: What 32,000 Ecommerce Merchants Can Tell Us About Coronavirus (With Jake Cohen from Klaviyo)

Bonus: What 32,000 Ecommerce Merchants Can Tell Us About Coronavirus (With Jake Cohen from Klaviyo)

Bonus Episode! Featuring Jake Cohen, Director of Product Marketing at Klaviyo.

21 Huhti 202038min

Why Do We Sell So Much Stuff On Sundays? (Episode 9)

Why Do We Sell So Much Stuff On Sundays? (Episode 9)

For most of our brands, Sunday’s are drastically outperforming any other day of the week for sales revenue. But, before I make any sweeping generalizations about consumer behavior to come up with my a...

16 Huhti 202013min

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