Building A Brand Homepage: Design & Copywriting Strategies (S2: E8)
We are right on the cusp of rolling out all the work we’ve put in to get our newly acquired brand, 31 Bits, firing on all cylinders. That’s because we've just finished building out 31 Bit’s new home...
6 Elo 202025min
The Headaches & Rewards of Building an Ethical Supply Chain (S2: E7)
The challenge and beauty of our newly acquired brand, 31 Bits, centers on its mission of ethical manufacturing. While we’re always striving for ethical business decisions, it doesn’t mean business e...
30 Heinä 202037min
Resisting The Tyranny Of The Urgent (S2:E6)
C.S. Lewis said it first, and we’re seconding it today on the Ecommerce Playbook Podcast. Regardless of what the gurus say, jumpstarting revenue isn’t necessarily easy – especially coming off the ba...
23 Heinä 202020min
We Acquired Our 5th Brand (Featuring: Taylor Holiday)
We acquired our fifth brand into the 4x400 ecosystem! Listen now to find out... Featuring: Taylor Holiday, CEO of Common Thread Collective
16 Heinä 202041min
Product Development By The Numbers (S2:E4)
On today’s episode of the Ecommerce Playbook Podcast we’re talking about the product development approach for 31 Bits. It’s built not just on what we think looks good – but, on what fits the unit e...
8 Heinä 202017min
The 4 Steps To Fix Conversion Rate (S2:E3)
We’ve analyzed the problem, now it’s time to fix it. But, before we get to any solutions, we have one last question about conversion rate to answer… From website session to add-to-cart to initiate ch...
2 Heinä 202017min
How Do We Know If We're Successful?(S2:E2)
On today’s episode of the Ecommerce Playbook Podcast, we’re defining success, putting a number on it, and pointing to metrics that indicate it. As we walk you through the journey of both acquiring and...
25 Kesä 202013min
The Exact Plan For Growing Our Brand (S2:E1)
Welcome to Season 2 of the Ecommerce Playbook Podcast! Coming off the back of acquiring a new brand, this season will focus on pulling back the veil of how we approach growing a business from the grou...
18 Kesä 202015min
