Why Most Founders Set the Wrong Growth Goals
Randall Thompson built an ecommerce brand from scratch, scaled it to eight figures, and sold it. Along the way, he learned that the goals he set had almost nothing to do with what his business could a...
2 Kesä 31min
Join Our Growth Mastermind (Here's What's Inside)
Growth MastermindWhat if you could get weekly strategy sessions with a senior CTC profit engineer, full Statlas access, and a private cohort of brands at your stage, all for $500/month?That's the Next...
28 Touko 15min
We Tested AppLovin Discovery for 4 Months. Here's What Happened.
CTC's AppLovin specialist Connaugh is back four months after our first episode on the platform to break down what's actually working. Discovery campaigns are averaging 284% incrementality, 45-60 secon...
26 Touko 20min
Consumer Confidence vs Rising Oil Prices
In this episode, Steve Rekuc breaks down the latest DTC Index findings showing 14.5% revenue growth year-over-year, even as brands face margin pressure. We dive into Mother's Day performance data and ...
21 Touko 17min
What We Learned at the 2026 Meta Summit
We just got back from the 2026 Meta Performance Marketing Summit, and the biggest takeaway wasn't a single feature or tool. It was the realization that the brands growing the fastest right now are ope...
19 Touko 19min
Stop Gambling on Creative - Use This 6-Pillar Assessment Framework
In this episode, Richard sits down with Ian Jordan, VP of Private Equity Partnerships at CTC, to unveil our brand new Creative Assessment Quiz. This 6-pillar framework helps 7-9 figure brands move fro...
14 Touko 27min
TikTok Shop, Incrementality, and the New Growth Playbook
Every satisfied customer creates demand you never see. It spills across Meta, Amazon, TikTok Shop, and your DTC site, and most brands have no system for tracking it, let alone capturing it.In this epi...
12 Touko 25min
Why Your Ads Aren't Working
You're spending $20 per ad and it's not working. You think you need more creative volume. But the real problem? You don't have your customer journey figured out.In this episode, Joy Sharma breaks down...
7 Touko 32min
