The Tech Touch: Chris Kiefer's Journey from Engineering to Digital Marketing Mastery in the Painting Business

The Tech Touch: Chris Kiefer's Journey from Engineering to Digital Marketing Mastery in the Painting Business

Send us Fan Mail Embark on an insightful expedition with Chris Kiefer, a former engineer turned tech entrepreneur, as he shares the moments that catalyzed his pivot to the forefront of digital marketing innovation. From the inception of Sky Media to the blossoming of Boolean Review and Boolean Automation, Chris reveals how technology can empower us to offload tedium and invest our energies into our passions and solving meaningful problems. As we unpack his journey, it's clear that Chris's man...

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Jaksot(217)

Helping a $1.4M Painting Business Owner Increase Margin and Cash

Helping a $1.4M Painting Business Owner Increase Margin and Cash

Send us Fan Mail We break down why lowering prices in a bidding war often backfires, and how a stronger sales process can lift close rate and protect painting business margins. We map out a practical ...

12 Kesä 21min

Helping a $900k Painting Business Owner Save Big in Tax

Helping a $900k Painting Business Owner Save Big in Tax

Send us Fan Mail We walk through how to use a business to create personal financial benefits legally, focusing on deductions you can defend with documentation. We compare practical tax strategies for ...

5 Kesä 18min

LLC Or S-Corp?

LLC Or S-Corp?

Send us Fan Mail We break down when an LLC stops being the best fit and when an S-corp becomes worth evaluating for a painting business. We focus on business stage, stable profit, and clean systems so...

29 Touko 6min

A $1.5 Million Painting Company Can Still Run Out Of Money

A $1.5 Million Painting Company Can Still Run Out Of Money

Send us Fan Mail We break down why a painting business can be busy, profitable on paper, and still nearly broke, using a real case of $1.5M in revenue with only $7K in cash. We lay out a simple order ...

22 Touko 8min

Stop Spending 10% On Marketing Blindly

Stop Spending 10% On Marketing Blindly

Send us Fan Mail We bust the “10% of revenue on marketing” myth and explain why that advice can crush profit when it’s used without context. We use GP to CAC as the simple growth compass that tells us...

15 Touko 6min

Seven Commercial Painting Mistakes That Drain Cash

Seven Commercial Painting Mistakes That Drain Cash

Send us Fan Mail Commercial painting can unlock bigger jobs and steadier revenue, but the cash flow rules change fast and they can punish anyone who treats it like larger residential work. I break dow...

8 Touko 7min

Profitable Outbound Marketing

Profitable Outbound Marketing

Send us Fan Mail We show how painting business owners can add outbound marketing without crushing gross profit and turning growth into stress. We use simple GP to CAC ratios to decide when paid leads ...

1 Touko 6min

Stop Pricing Like Everyone Else

Stop Pricing Like Everyone Else

Send us Fan Mail We challenge the “industry standard” pricing rules that keep residential repaint contractors busy but broke. We explain why 40% gross profit is often too low, why 50% is a floor, and ...

24 Huhti 5min

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