In-House Copywriter to Agency Copywriter - Catching Up with Kelsey (Episode 273)
If you heard our first conversation with Kelsey then you already know she’s a bada** human. If you missed that conversation, I can’t even sum up all the insights she shares (so definitely check it ou...
25 Maalis 39min
"Don't Believe Everything You Think": How to Track & Test Your Thoughts (Episode 272)
Even the MOST successful people have intrusive thoughts. Yes, influencers on Instagram who share their flawless-looking morning routines five times a week. Yes, Fortune 500 CEOs. Yes, the author wh...
18 Maalis 41min
Meta Ads: the Biggest Opportunity for Copywriters Right Now (Episode 271)
The biggest opportunity for copywriters right now? Meta ads. If you’re like, “But Nicki, haven’t Meta ads always been a big opportunity? And isn’t Facebook dying?” Yes and no. Yes, they’ve always ...
11 Maalis 25min
Writing Inclusive Copy (Episode 270)
Is your copy unintentionally alienating parts of its intended audience? We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your co...
4 Maalis 21min
"Say Yes and Figure It Out Later" - Michelle's Story
You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium...
25 Helmi 36min
Mistaking "Ease" For "Security" (Episode 268)
The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked he...
18 Helmi 18min
Beyond Translation: Truly Connecting with Hispanic Audiences - Ceci's Story
Are you (unintentionally) alienating your audience? Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW! This episode of...
11 Helmi 35min
How to Trust Your Copywriting Gut (Episode 266)
When self-doubt is loud, it’s hard to tell whether discomfort is fear or intuition. That’s why learning to tell the difference is so important—in life … and, in this case, copywriting. So, Kate ...
4 Helmi 37min
