The #1 Metric Retailers Need to Master in the AI Era

The #1 Metric Retailers Need to Master in the AI Era

In this episode, I sit down to talk about how retailers can take advantage of the current "attention world" we live in. I start by discussing the metrics that actually matter for retail, criticizing the industry's addiction to "silly reports" and subjective opinions, like brand lift studies. I argue that we are now in an era of Relevance Warfare and introduce the single most important metric for every retailer: Views Achieved. I dive deep into why your best organic creative is the key to winning with paid media and share my strong conviction that live social shopping, with platforms like Whatnot and TikTok Shop - is a colossal opportunity that too many are ignoring.

You’ll learn about:

  • The biggest mistake Fortune 500 companies made in the last 20 years.

  • Why brand loyalty is about to become more important than ever with AI.

  • Why you need to shift your mindset from "Social Media" to "Interest Media".

  • How to use your top-performing organic content for "Performance Selling".

  • The profound, often underestimated, value of being on LinkedIn.

  • My thoughts on AI influencers and how they will affect the market.


Jaksot(3442)

 Why Your Content is Hurting Your Team Building

Why Your Content is Hurting Your Team Building

In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve neve...

17 Helmi 56min

The Social Media Era Is Ending: AI, Voice, and the Rise of AR Glasses

The Social Media Era Is Ending: AI, Voice, and the Rise of AR Glasses

In this episode, I sit down with Sinead Bovell from the “I’ve Got Questions” Podcast to dissect the biggest shifts coming to attention, media, and commerce. I lay out my three-part thesis on why we ar...

16 Helmi 1h 1min

Tom Bilyeu on the Truth About Patience and Teaching Entrepreneurship

Tom Bilyeu on the Truth About Patience and Teaching Entrepreneurship

In this episode, I sit down with incredible entrepreneur Tom Bilyeu, co-founder of Quest Nutrition and founder of Impact Theory. Tom shares his journey from being a paper multimillionaire who gave bac...

13 Helmi 1h 5min

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. ...

12 Helmi 42min

The Most Expensive 30 Seconds in Advertising

The Most Expensive 30 Seconds in Advertising

In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major bra...

11 Helmi 1h 1min

Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas

Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, ...

10 Helmi 40min

Why Humility is the #1 Skill a CEO Can Have

Why Humility is the #1 Skill a CEO Can Have

In this episode, I reveal why the greatest skill to have as a CEO is humility. I share my philosophy on authenticity, explaining that being your "full self" is the only path to true originality. I coa...

9 Helmi 46min

Is a $10 Million Super Bowl Ad Still a Good Deal?

Is a $10 Million Super Bowl Ad Still a Good Deal?

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media dea...

6 Helmi 6min

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