SEO in the Age of AI: What Still Works and What Doesn't With Tim Soulo [Ep.203]

Everyone is rushing to "optimize for AI." Most are doing it wrong.

In this episode, Tim Soulo, the Chief Marketing Officer at Ahrefs, cuts through the noise around AEO and GEO and explains why business owners are massively overcomplicating what visibility really means today.

While AI-powered search feels new and unpredictable, Tim argues that the same core SEO principles still apply. Create genuinely useful content for your audience, and the algorithms tend to follow.

We dive into how traditional SEO compares to AEO and GEO, and where AI actually changes the game. Tim breaks down how large language models decide what to surface and answers a question many founders are asking right now: how much should you realistically invest in boosting AI visibility before the returns flatten out?

Tim explains why creating content purely for AI is a mistake, and how updating existing content, improving clarity, and leveraging social media can increase AI visibility without risking long-term trust. He also challenges the idea that SEO has to be slow, showing how AI can help businesses move faster when used correctly.

If you want a practical, hype-free take on AI and SEO, this episode delivers.

Topics Discussed in this episode:

How traditional SEO compares to AEO and GEO (03:44)
Overcoming the pitfalls of AI overviews (06:44)
Understanding LLM algorithms (09:42)
Analysing how well you rank in ChatGPT (12:46)
How much should you invest in boosting your visibility? (19:33)
Creating content for people, not for AI (25:34)
Using social media to improve your AI visibility (27:34)
How to update your existing content to make it more AI-friendly (30:02)
Using AI to help you rank faster (38:47)
Will traditional SEO remain relevant or fade away? (42:51)

Mentions:

Sit back, grab a coffee, and learn how to optimize your brand's visibility in the age of AI.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(237)

The Future of Online Business Investing With Mike Swigunski [Ep.216]

Entrepreneurship isn't a linear path. Some entrepreneurs spend decades building a single business. Others buy, grow, and sell businesses repeatedly. Some focus on building a portfolio of businesses. A...

23 Kesä 1h

Rebuilding From Bankruptcy to $50K Months as a Solopreneur With Moe Choice [Ep.215]

Most entrepreneurs don't get it right the first time. In fact, the average founder fails around four times before they land something that really works. What matters isn't avoiding failure, it's what ...

16 Kesä 1h 2min

How to Raise $12M to Buy Small Businesses With Grant Hensel [Ep.214]

What separates great entrepreneurs from everyone else is not avoiding failure. It's their ability to get back up and keep trying new things.Grant Hensel started 10 businesses, watched seven fail, scal...

26 Touko 56min

Building for Acquisition: Lessons From a $40 Million Exit With Beth Mazza [Ep.213]

Most founders think selling a business is the finish line. For Beth Mazza, it was the start of a completely different challenge. After selling her first consulting firm for a modest valuation, Beth re...

19 Touko 1h

Subscription Strategies for Ecommerce Growth With Matt Holman [Ep.212]

For many eCommerce brands, getting the first sale is not the hardest part. Keeping customers coming back is. In this episode of the Opportunity Podcast, Greg speaks with Matthew Holman, founder of D2C...

12 Touko 53min

Rewriting the Paid Ads Playbook With Hernan Vazquez [Ep.211]

Paid ads used to be simple: find the right audience, dial in your targeting, and scale. Now? It's where a lot of businesses quietly burn cash. In this episode, we are joined by Hernan Vazquez, a paid...

28 Huhti 57min

Neuromarketing: The Science Behind What Makes People Buy With Nancy Harhut [Ep.210]

In a world flooded with AI-generated content, standing out is harder than ever. Which is exactly why understanding why people make decisions matters more now than ever before. In this episode of the O...

21 Huhti 1h 5min

Finding Purpose Beyond Profit With Terry Kyle [Ep.209]

Most hosting companies don't start because someone dreams of running servers. They start because something is broken and users are frustrated. That's exactly how Terry Kyle built WPX. In this episode,...

7 Huhti 1h 5min