Ep. 7: How do politics impact paid media? (feat. Michael Ward of Havas Edge)
Heartbeat Podcast5 Kesä 2024

Ep. 7: How do politics impact paid media? (feat. Michael Ward of Havas Edge)

In this episode of the Digital Impulse Heartbeat Podcast, host Mary Fonvielle, Campaign Strategist at Digital Impulse, is joined by Roland Davin, Director of Marketing Services, and Michael Ward, VP of Integrated Client Services at Havas Edge.

Together, they delve into the escalating landscape of political advertising, with projections estimating a $12.3 billion spend in 2024.

They explore the profound impact this surge has on the media industry, particularly television and digital platforms, and discuss strategic approaches for advertisers to stay ahead.

Tune in for an insightful discussion on navigating a politically charged advertising year and the tactics to ensure your campaigns thrive amidst the competition.

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Jaksot(12)

Ep. 11: Server-Side Tracking 101 (Part 1)

Ep. 11: Server-Side Tracking 101 (Part 1)

Have questions about "server-side tracking?" Not quite sure where to get started? We've got you covered.If you're looking for a better way to track user behavior and while protecting user privacy (and...

12 Marras 202412min

Ep. 10: Sales and Marketing - Airing Our Grievances

Ep. 10: Sales and Marketing - Airing Our Grievances

Ever feel like there's firction between sales and marketing? You're not alone - and it's finally time to have it out.Conor sits down with AJ Alonzo, demandDrive's Director of Marketing, and Greg Camma...

29 Loka 202431min

Ep. 9: Joining Forces with demandDrive to Bring Sales, Marketing & Technology Together

Ep. 9: Joining Forces with demandDrive to Bring Sales, Marketing & Technology Together

We gather the team together to talk about our newest evolution: joining forces with demandDrive to power a whole new platform bringing sales, marketing, and technology together to power excellent resu...

16 Loka 202415min

Ep. 8: How we use PWR to build new websites with less risk & better results

Ep. 8: How we use PWR to build new websites with less risk & better results

In this episode of the Heartbeat Podcast, Conor, Andrew, Peter, and Lauren chat through some more details on our innovative approach to website development called Progressive Website Replacement (PWR)...

21 Kesä 202421min

Ep. 6: Should You Still Advertise on X (formerly Twitter)?

Ep. 6: Should You Still Advertise on X (formerly Twitter)?

Nicole, Sarah, and Conor chat about the current state of advertising on X (the platform formerly known as Twitter), and whether brands should still be leveraging it as part of their marketing spread. ...

22 Touko 202423min

Ep. 5: When is WordPress Right for Your Business?

Ep. 5: When is WordPress Right for Your Business?

Peter, Conor, and Andrew dive into one of the biggest questions at the start of any new website build: is WordPress really the right content management system for your business?We get into the technic...

6 Touko 202416min

Ep. 4: FYI, Marketing TLAs are NBD

Ep. 4: FYI, Marketing TLAs are NBD

In the fast-paced world of marketing, acronyms are like currency. They can save time, add a touch of professionalism, or leave everyone scratching their heads. In a recent episode of The Heartbeat Pod...

27 Helmi 202416min

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