Jamie Shea: US Player Education and RG

🎙 Podcast: Michael Pedersen and Jamie Shea, CMO at Strive Gaming

Jamie has been in gaming since 1994 working for the Venetian, Hard Rock and Caeasars to name a few, then IGT, Draftkings for four years and now CMO for Strive Gaming. We speak about the current state of the US market from a marketing perspective and deep dive into the two sides of player eduction in the US: Learning how to bet and how we ensure players keeps it fun and responsible.

Timestamps: 00:00 - Sponsors

00:36 - Introduction

06:00 - Jamie's Background in Gambling

09:57 - Retail vs. Online Gambling

17:45 - Women in the Gambling Industry

29:01 - Marketing in the iGaming Industry in 2023

46:03 - Player Education and its Importance

52:38 - U.S. Operators and Responsible Gaming

55:55 - Using Education as a Marketing Opportunity

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This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by:

Pragmatic Play – Industry-leading content provider.