The Experiments That Made Hily a 40M+ User App

In this episode, we’re joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world’s fastest-growing dating apps with over 40 million users worldwide.

Liubomyr has spent the last 10 years in B2C mobile, including 8 years in the hyper-competitive dating industry, leading products that scaled to 10M+ and 30M+ users globally.

He’ll take us behind the scenes of how Hily grew in a red ocean market, competing against giants like Tinder, Hinge, and Bumble — by running 100+ in-app experiments every quarter and obsessing over data, user behavior, and retention.

You will discover:

✅ The experiment-driven framework that powers Hily’s growth (100+ experiments every quarter)

✅ How to grow in a red ocean market like dating apps

✅ What actually worked vs what failed — real growth experiment stories

✅ The data-driven mindset behind scaling from millions to tens of millions of users

✅ How to compete with giants like Hinge, Bumble, and Tinder using smarter experiments

Learn More:

Try Hily → https://hily.com

Connect with Liubomyr → https://www.linkedin.com/in/liubomyrp/

You can also watch this video here: ⁠⁠https://youtube.com/live/rUiISNtS3ss

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

Jaksot(1031)

The #1 Thing Preventing Your App From Scaling Faster

Most app founders think growth is limited by creatives, ASO, or ad performance.But there's another problem that quietly kills scale: cash flow.In this video, I break down the biggest bottleneck many i...

30 Kesä 13min

ASO-First Vibe Coding - Stop Building Apps Nobody Wants

Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring.The problem? A bigger wasteland of AI slop with no distribution.In this episode, Steve P...

27 Kesä 1h 3min

Copy Our $70,000/Month Apple Ads Strategy

Want better results and ROI from your Apple Search Ads?In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps.You'll ...

24 Kesä 22min

From $50 In The Bank To Multi-Million-Dollar Exit

What does it really take to raise money, find product-market fit, and build a startup worth acquiring in 2026?In this episode, we are joined by Susan Ho, an entrepreneur, startup advisor, and former f...

20 Kesä 1h 29min

The Untapped Ad Revenue Opportunity for Mobile Apps

Most app publishers are leaving ad revenue on the table, especially in under-monetized regions.In this episode, we are joined by Nana Landau, In-App Partnerships at Yango Ads, to discuss modern ad mon...

13 Kesä 1h 1min

Hidden Revenue Levers for Higher ROAS & LTV

In this talk at AppsFler MAMA SF 2026, Steve P. Young breaks down the latest app monetization strategies that are actually working in 2026, including onboarding paywalls, paid intro offers, reverse tr...

9 Kesä 10min

Generative Engine Optimization (GEO): Grow Downloads With AI Search

Generative Engine Optimization, or more commonly known as AI search, is reshaping app discovery faster than most founders realize.In this episode, we are joined by David Andersen, Co-Founder & CTO of ...

6 Kesä 1h 22min

How U-Haul Saved $3M By Adding This One Simple Feature

Recorded live at MAU Vegas 2026 in collaboration with AppsFlyer, Steve P. Young had a quick conversation with David LoPresti, Director of Consumer Apps at U-Haul, to break down the app strategies help...

2 Kesä 6min