The Experiments That Made Hily a 40M+ User App

The Experiments That Made Hily a 40M+ User App

In this episode, we’re joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world’s fastest-growing dating apps with over 40 million users worldwide.

Liubomyr has spent the last 10 years in B2C mobile, including 8 years in the hyper-competitive dating industry, leading products that scaled to 10M+ and 30M+ users globally.

He’ll take us behind the scenes of how Hily grew in a red ocean market, competing against giants like Tinder, Hinge, and Bumble — by running 100+ in-app experiments every quarter and obsessing over data, user behavior, and retention.

You will discover:

✅ The experiment-driven framework that powers Hily’s growth (100+ experiments every quarter)

✅ How to grow in a red ocean market like dating apps

✅ What actually worked vs what failed — real growth experiment stories

✅ The data-driven mindset behind scaling from millions to tens of millions of users

✅ How to compete with giants like Hinge, Bumble, and Tinder using smarter experiments

Learn More:

Try Hily → https://hily.com

Connect with Liubomyr → https://www.linkedin.com/in/liubomyrp/

You can also watch this video here: ⁠⁠https://youtube.com/live/rUiISNtS3ss

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Jaksot(991)

How Newsjacking Exploded App Downloads

How Newsjacking Exploded App Downloads

What if one tiny visual tweak could send your app viral? 👀In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStat...

30 Joulu 202510min

Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)

Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)

Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.In this breakdown, Steve P. Young and Igor Lyubimov...

23 Joulu 202541min

Live App Store Optimization (ASO) Audit & Optimization

Live App Store Optimization (ASO) Audit & Optimization

In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking.He’ll a...

20 Joulu 20251h 10min

If You’re Running Paid App Ads, You NEED to Watch This

If You’re Running Paid App Ads, You NEED to Watch This

If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes.AppsFlyer just rolled out its biggest produc...

16 Joulu 202513min

App Growth Roadmap: Which Marketing Channels Work at Each Stage

App Growth Roadmap: Which Marketing Channels Work at Each Stage

In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps.Ben’s already nai...

13 Joulu 20251h 25min

5 Proven Frameworks to Create Viral Ads with AI

5 Proven Frameworks to Create Viral Ads with AI

AI tools like Sora, InVideo, and Arcads.ai make it easier than ever to create stunning videos — but what really matters is your strategy.In this episode, we break down five proven content frameworks t...

9 Joulu 202510min

New Monetization Model That Turns Churned Users into Revenue

New Monetization Model That Turns Churned Users into Revenue

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a Time ...

6 Joulu 202559min

Grow Your App Revenue with This Proven Subscription Framework

Grow Your App Revenue with This Proven Subscription Framework

The secret sauce behind profitable consumer subscriptions?Meet the Subscription Value Loop — a framework so good, it’s basically the “Conjoined Triangles of Success”… but it actually works. 😄In this ...

2 Joulu 20258min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
herrasmieshakkerit
rss-neuvottelija-sami-miettinen
rss-rahamania
rahapuhetta
rss-h-asselmoilanen
taloudellinen-mielenrauha
rss-markkinointitrippi
rss-seuraava-potilas
van-elamaa
pomojen-suusta
rss-porssipuhetta
rss-lahtijat
rss-laakispodi
rss-sisalto-kuntoon
rss-inderes