The Business Credit and Financing Show4 Helmi

Jason Fishman: How to Attract Investors and Scale Your Brand with Data-Driven Marketing

Jason Fishman is a marketing strategist with over 15 years of experience helping brands scale through data-driven, multi-channel campaigns. As a "New Media Enthusiast," he has led initiatives across search, social, programmatic, influencer, and content marketing—holding leadership roles on the agency, brand, and vendor sides that give him a unique, 360° perspective.

Before founding DNA, Jason led product marketing for a major mobile ad network representing 1,500+ publisher apps and top-tier advertisers. Since launching DNA in 2014, he's worked with 850+ brands and managed 500+ digital funding campaigns, generating nine figures in results across eCommerce, lead generation, and capital raises.

A recognized thought leader, Jason has spoken at leading tech and marketing conferences, hosts the Test. Optimize. Scale. podcast, and contributes to the Forbes Agency Council and Crowdfund Professional Association Board. He leads a Los Angeles-based team focused on measurable growth and full-funnel performance.

During the show we discuss:

What inspired DNA's focus on data-driven, full-funnel marketing for brands and investors
How the 8-Point Strategy helps companies launch faster with clarity, precision, and scalability
The most common mistakes founders make when marketing to investors—and how to avoid them
How to know when a campaign is ready to scale versus when it needs further testing
The metrics that actually matter when measuring investor marketing success
How first-party data, pixel tracking, and targeting drive consistent 3–10x ROAS
How storytelling, validation, and multi-channel strategy convert attention into investor action

Resource:
https://www.digitalnicheagency.com/

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Chris Johnsen: How to Protect, Scale, and Exit Your Business with Smart Legal Strategy

Chris Johnsen combines a dual JD/MBA with real-world entrepreneurial experience to deliver a powerful, business-first approach to legal strategy. With a background spanning advertising, retail, and re...

8 Syys 29min

Dan Negroni: How to Lead Gen Z and Build a Stronger Workforce

Dan Negroni has coached 30,000+ Gen Z employees directly, and teaches 200+ of them live every semester — so what he bring isn't theory, it's pattern recognition from the ground and the classroom. The ...

2 Syys 37min

Mark Dusseau: How to Use AI to Make Smarter Lending Decisions

Mark Dusseau is the technical co-founder of StarterStack.ai, a profitable, bootstrapped enterprise AI company based in Atlanta. StarterStack builds the operating system for private capital, deploying ...

1 Syys 26min

Duane Youngblood: Make Your Business Fundable and Get Approved for the Capital You Need

Duane Youngblood, known as The Success King, is the founder of Bizstart Group Inc. and creator of the CBL Wealth Blueprint. He spent 18 months studying consumer credit law to fix his own credit from s...

31 Elo 37min

Rob Misheloff: How to Evaluate Equipment Financing Offers and Avoid Costly Funding Traps

Rob is the Vice President and Founder of Smarter Finance USA, an equipment financing firm dedicated to helping small and mid-sized businesses secure the capital they need to purchase equipment and gro...

28 Elo 34min

Tom Nagar: Is Your Business Structure Helping You Grow or Holding You Back?

What if the way you've structured your business to save taxes or protect your assets today is actually making it harder to get funded, grow, or build wealth tomorrow? As business owners we may find o...

27 Elo 41min

Eric Olsen: Alternative Financing Strategies for Business Owners

Eric is a business finance professional with Solutions Financial Services, where he helps business owners secure customized funding solutions to support growth, acquisitions, equipment purchases, and ...

25 Elo 26min

Donald Brown: How to Solve Cash Flow Problems and Find the Right Business Financing

Donald Brown, Founder of Beacon Business Capital, is a strong fit for your guest lineup because his expertise spans nearly the full range of lender categories. Through Beacon Business Capital, he work...

24 Elo 31min