MUF #6 Why Purpose Beats Profits with former CEO of Decathlon

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Mork Unfiltered: Success is a Lie! – A Conversation with Barbara Martin Coppola

Welcome to Mork Unfiltered, folks! In this inspiring episode, Patrick Mork sits down with Barbara Martin Coppola, a truly global and purpose-driven leader. As the former CEO of Decathlon, and with extensive experience in senior leadership roles at IKEA, Google, Grubhub, and Samsung, Barbara has spearheaded bold transformations across three continents.

Dive into a candid conversation where Barbara shares her unique insights on:

• The Power of Purpose: Discover why leading with an authentic mission is paramount, going beyond financial goals to drive profound impact.
• Global Identity in Leadership: How her diverse cultural background (French, American, Spanish) and international career shaped her adaptable and effective leadership style.
• Balancing Career & Family: Practical strategies and personal reflections on prioritizing motherhood while excelling in demanding executive roles.
• Navigating Self-Doubt & Building Resilience: Learn Barbara's techniques for overcoming challenges, embracing new industries, and fostering resilience within herself and her organizations.
• Authenticity & Values-Driven Change: The critical importance of instilling core values and fostering genuine engagement to drive large-scale transformation.

Barbara, a proud INSEAD graduate and board member, reveals how she strives to leave a proud legacy and believes that with purpose, the impossible is truly possible. This episode is a masterclass in human-centric leadership and a must-listen for anyone aiming to make a significant difference in the world.

If this episode moved you or gave you a different lens on adversity and growth, I want to invite you to go deeper.

I wrote Step Back and Leap for people exactly like us. People building through chaos. People trying to find meaning inside uncertainty. People choosing purpose over comfort. You can get it here:
https://a.co/d/e4nd8RT

And if you want practical tools you can use today to strengthen your resilience, I created a short, tactical guide you can download immediately. It’s called The Mork Guide to Resilience and it is designed to help you build inner strength, recover faster, and lead from a grounded place:
https://aa5c-ea.systeme.io/resilience

Because sometimes the most powerful leaps forward start with stepping back, grounding yourself, and reconnecting to why you are here in the first place.

— Patrick