How BeReal Built 41M Users by Breaking Every Social Media Rule

In this episode, we’re joined by Ben Moore, U.S. Managing Director of BeReal, one of the most culturally relevant social apps of the past decade.

With 41M+ monthly active users worldwide, BeReal became App of the Year 2022 by doing what most social platforms wouldn’t: going against algorithms, filters, and AI-driven content.

With a background leading growth and monetization at TikTok, Walmart Connect, and global media networks, Ben brings a rare inside perspective on what actually drives product-market fit, retention, and cultural relevance in consumer apps.

If you’re building a consumer app and struggling with retention, differentiation, or product-market fit, this conversation will challenge conventional growth advice and give you a clearer playbook for what actually works in 2026 and beyond.

You will discover:

✅ How BeReal scaled to 41M MAU by removing algorithms instead of optimizing for them

✅ Creator-led growth in 2026 and beyond

✅ Lessons from BeReal’s journey: from viral hype → durable, loyal product

✅ Practical lessons app founders can apply to build durable growth in saturated markets

Learn More:

🌐 BeReal → https://bereal.com

🔗 Connect with Ben Moore → https://www.linkedin.com/in/bjacobmoore/

You can also watch this video here: ⁠⁠https://youtube.com/live/EOaBZvcvbg8

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