What I Do (and Don’t Do) With KPIs as a Fractional CMO

One of the fastest ways Fractional CMOs burn out is by not being clear on their role. When you don’t know what you should own – and what you shouldn’t – you end up overdelivering, doing work you shouldn’t, and being way busier than you need to be, which ultimately limits your earning potential.

In the first episode of my series “What I Do and Don’t Do as a CMO,” and I’m starting with KPIs and data.

In this episode, I break down what I do (and don’t do) as a CMO when it comes to KPIs and data.

In this episode, we cover:

What CMOs should (and should not) do when it comes to pulling and reporting on marketing data
The four areas I stay focused on when it comes to marketing performance and data
The biggest mistakes and misconceptions I see when it comes to analyzing and reporting data to CEOs and leadership teams
How to build a tracking plan that supports real decision-making

If KPIs feel intimidating or you’ve ever thought “I’m not a numbers person,” this episode will show you that you don’t need to be an analytics expert to be a great CMO. You just need clarity on your role, strong strategic thinking, and the confidence to stay in your lane.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 The KPI Mistake That Burns Out Fractional CMOs

00:45 The 4 Things I Actually Own

01:20 Build a Tracking System That Matters

03:00 Analyze Trends—Not Just Numbers

04:10 Find the "So What" Behind the Data

05:20 Turn Insights Into Action

06:40 Zoom Out Before You Zoom In

08:25 What I Never Do as a Fractional CMO

09:40 How I Report KPIs to Clients

11:10 You Don't Need to Be a Data Expert

12:00 Make Better Decisions with Better Data

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