Marc Oppenheimer of Greenwood Gaming: Cracking the Code on VIP Loyalty

This podcast episode of CMO Weekly, hosted by Hayley Clover, features an in-depth interview with Marc Oppenheimer, the Chief Marketing Officer of Parx Casino and Racing. As the CMO of Pennsylvania’s largest casino for over a decade, Oppenheimer shares his expertise on balancing brand building with data-driven marketing and the evolution of the gaming industry.

Episode Overview

In this episode, Marc Oppenheimer discusses the "bold moves" and "tough lessons" that have shaped his career leading the marketing efforts for Parx Casino. The conversation explores how the brand stays ahead in a fast-changing industry by pioneering automated, behavior-based campaigns and building strategic partnerships.

Key Takeaways

Data-Driven Marketing: How Parx uses automated campaigns that adapt to guest behavior to retain and engage players.

Operational Insight: Marc emphasizes the importance of marketing leaders understanding the "operations side" of a business to truly grasp what drives a customer's emotional experience.

Brand Evolution: Insights into how the brand attracts a diverse range of guests while maintaining its position as a market leader in Pennsylvania.

Upcoming Projects: Details on the expansion of Parx, including a major hotel project.

Episode Chapters

00:00 – Introduction to CMO Weekly and host Haley Clover.

00:18 – Sponsor message: Open Fortune.

00:45 – Introducing guest Marc Oppenheimer, CMO of Parx Casino.

01:00 – Marc’s background and decade-long journey at Parx.

24:43 – Advice for marketers: Why paying attention to the operations side is critical for success.

25:00 – Where to find Marc and Parx Casino online.

25:30 – Closing remarks and looking ahead to the new Parx hotel.

Guest Information

Marc Oppenheimer is the Chief Marketing Officer at Parx Casino and Racing. With over 10 years at the company, he has been at the forefront of digital transformation in the gaming sector, focusing on data-driven guest retention and innovative brand strategies.