770: How to Make Change Irresistible, with Phil Gilbert

770: How to Make Change Irresistible, with Phil Gilbert

Phil Gilbert: Irresistible Change

Phil Gilbert is best known for leading IBM’s 21st-century transformation as their General Manager of Design. The transformation became the subject of a Harvard Business School case study, the documentary film The Loop, and feature articles in the New York Times and Fortune Magazine. He is the author of Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success (Amazon, Bookshop)*.

We’ve all been through mandated change initiatives more times than we can count. But what if change wasn’t a mandate, but an offer – or even an invitation? In this conversation, Phil and I explore how to make change irresistible.

Key Points
  • Change should be regarded as a high-value-add product.
  • Don’t mandate change. Offer change.
  • Your goal is sustained cultural adoption, not improving immediate competency.
  • Start small, but cover all your bases on a reduced scale. Make a great cupcake instead of a mediocre wedding cake.
  • People buy brands, not products. Branding change allows you to define the values and message that goes with it.
Resources Mentioned
  • Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success by Phil Gilbert (Amazon, Bookshop)*
Interview Notes

Download my interview notes in PDF format (free membership required).

Related Episodes Discover More

Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Jaksot(783)

8: How to Coach the Millennials, with Bonni Stachowiak

8: How to Coach the Millennials, with Bonni Stachowiak

Bonni Stachowiak: Teaching in Higher Ed Bonni is the host of the Teaching in Higher Ed podcast, Dean of Teaching and Learning and Professor of Business and Management at Vanguard University, and my li...

10 Loka 201130min

7: How to Coach the Millennials, with Gilbert Fugitt

7: How to Coach the Millennials, with Gilbert Fugitt

Gilbert Fugitt: Concordia University One of the biggest challenges I hear from leaders today is how to coach this new generation of young people entering the workforce. We cite current statistics from...

3 Loka 201128min

6: The Importance of Making Time to Coach

6: The Importance of Making Time to Coach

I begin the episode by speaking about my first job out of school and revisiting our coaching definition from episode #2. If you want to know what is important to people, look at their calendar and in ...

26 Syys 201128min

4: What Coaching Is and Why It’s Different

4: What Coaching Is and Why It’s Different

Here’s the link I promised to the EDS commercial on building a plane in the air. Socrates said, “The beginning of wisdom is the definition of terms.” (accidentally attributed to Plato in the audio of ...

11 Syys 201130min

3: Six Ways Teaching Adults is Different than Teaching Kids

3: Six Ways Teaching Adults is Different than Teaching Kids

A brief overview of how teaching fits into coaching. We’re going to examine a few lessons from The Adult Learner* by Malcolm Knowles. Pedagogy vs. Andragogy (art of teaching kids vs. self concept of b...

4 Syys 201133min

2: How to Start Coaching Someone, with Matt Ross

2: How to Start Coaching Someone, with Matt Ross

Matt Ross: Liberty Mutual How did things go with the listening assessment from the first episode? If you missed it, download the PDF here. How to start coaching someone: This is a huge missed opportu...

28 Elo 201132min

1: Introduction to Powerful Listening

1: Introduction to Powerful Listening

Welcome to the first episode of Coaching for Leaders. Why I’m starting this show: A bit of background about me How my doctoral dissertation got me thinking about the importance for leaders to focus o...

19 Elo 201129min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
herrasmieshakkerit
rss-rahamania
ostan-asuntoja-podcast
rss-sami-miettinen-neuvottelija
rahapuhetta
hyva-paha-johtaminen
rss-lahtijat
yrittaja
juristipodi
rss-doulapodi
rss-sisalto-kuntoon
rss-seuraava-potilas
rss-paasipodi
seminuoret-sijoittajat
rss-uskalla-yrittaa
rss-inderes-femme