How to Sell Without Selling: Consultative Sales Strategies That Win Trust [Episode 202]

How to Sell Without Selling: Consultative Sales Strategies That Win Trust [Episode 202]

How can you sell high-ticket offers without chasing—or losing control of the conversation?In this episode of the CEO Sales Strategies Podcast, host Doug C. Brown speaks with leadership coach and former tech CEO Sue Heilbronner about how to close more premium deals by letting go of the outcome.Sue introduces the concept of passionate ambivalence—the ability to care deeply about helping the buyer, while staying unattached to whether or not they say yes.If you're tired of overexplaining, defending your value, or discounting to win the deal, this conversation will help you lead sales conversations with more clarity, confidence, and trust.In this episode, you’ll learn:✅ How “passionate ambivalence” builds pricing power✅ Why over-caring creates tension—and kills trust✅ How early qualification protects your time and brand✅ What it means to lead a sales conversation without attachment🎧 Listen to the podcast episode → https://ceosalesstrategies.com/how-to-sell-without-selling📌 Don’t forget to subscribe for more weekly conversations with high-performing B2B experts.#salesmindset #HighTicketSales #ConsultativeSelling #FounderSales #EmotionalIntelligence #SalesLeadership #SueHeilbronner #CEO #B2BSales

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Jaksot(211)

Why Rewiring Your Brain is the Missing Link to Business Growth [Episode 207]

Why Rewiring Your Brain is the Missing Link to Business Growth [Episode 207]

Your brain’s default setting is survival—not strategy.And that could be the hidden reason you keep hitting the same growth ceilings in your business.In this episode, host Doug C. Brown sits down with ...

13 Loka 20251h 3min

Money Mindset Mastery: How Entrepreneurs Can Reduce Stress and Grow Wealth [Episode 206]

Money Mindset Mastery: How Entrepreneurs Can Reduce Stress and Grow Wealth [Episode 206]

Is your financial strategy silently stressing you out?In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Lynn E. Kitchen—Wall Street veteran, wealth strategist, and foun...

7 Loka 202553min

From Overcommitted Operator to CEO: The Mindset Shift That Drives Business Growth [Episode 205]

From Overcommitted Operator to CEO: The Mindset Shift That Drives Business Growth [Episode 205]

How do you lead sales when belief is shaken?Most founders focus on tactics when sales conversations fall flat. But this week’s guest, executive coach and “She Thinks Big” author Andrea Liebross, says ...

30 Syys 202539min

How to Sell Your Business to Private Equity Without Giving Up Control [Episode 204]

How to Sell Your Business to Private Equity Without Giving Up Control [Episode 204]

Most founders want to sell their business someday. But very few actually build something that’s sellable.In this episode, I’m joined by Alexis Sikorsky — a founder who exited a software business for o...

24 Syys 202552min

How to Increase Sales in Business Using the Law of Averages [Episode 203]

How to Increase Sales in Business Using the Law of Averages [Episode 203]

Most businesses don’t fail because of bad offers. They fail because they don’t ask enough people to buy.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with serial entrepr...

17 Syys 202540min

Sales Resistance Starts in the Brain: How to Shift Buyer Mindsets [Episode 201]

Sales Resistance Starts in the Brain: How to Shift Buyer Mindsets [Episode 201]

Most sales objections don’t come from logic. They come from fear.In this episode of the CEO Sales Strategies Podcast, I sit down with Mitch Weisburgh to explore why resistance starts in the brain—and ...

3 Syys 202547min

How to Use AI for Lead Generation and Fill Your Sales Pipeline Faster [Episode 200]

How to Use AI for Lead Generation and Fill Your Sales Pipeline Faster [Episode 200]

Most sales teams don’t have a lead problem—they have a system problem. Here’s how AI can help fix it.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown speaks with John Long, founder o...

27 Elo 202555min

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