The Art Biz23 Helmi 2023

Activate Your Marketing for a Bigger Audience (#142)

The vast majority of the marketing we do is passive. We send emails, post to social media, and broadcast podcast episodes. Then we wait and hope for positive results.

For better results, activate your marketing by thinking of all the ways you can communicate on a personal level. Yes, active marketing requires more work, but I promise you'll get better results and enjoy it more.

In this solo episode, I walk you through how you can activate your marketing for 5 art business scenarios.

Read the "almost" transcript, find links, see featured artists and leave a comment

Highlights

Personal note about your kindness the last couple of weeks. (0:00)
Your list is more than people who have opted in for your emails. (3:04)
Ensure you're not wasting time on social media. (5:11)
Action: Create a reliable content calendar for a framework that provides direction. (6:36)
Improve exhibition and sales venues. (7:09)
Action: Make a spreadsheet to track potential venues. (7:30)
Receive more benefit from your exhibitions. (8:33)
Boost relations with your galleries. (11:03)
Do you teach? Fill your classes and workshops. (14:06)
We need both passive and active marketing. (15:38)
Please email me your questions and concerns: alyson@artbizsuccess.com (16:13)

Mentioned

Grow Your List on-demand learning program at Art Biz Success

Creating a Content Calendar short $30 workshop at Art Biz Success

Create Opportunities on-demand learning program at Art Biz Success

Elizabeth St. Hilaire on sending cookies to her gallery

Dancing Deer Baking Company for sending baked goods in he mail

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