How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer my solution: hyper-targeting with thousands of different content pieces across text, audio, and video. I give B2B companies a roadmap for where the greatest sales opportunity lies (HR dynamics), and I explain why Facebook and Instagram ads are still drastically underpriced, regardless of your industry. I also advise entrepreneurs on how to transition their mentality from founder to executive, stressing the importance of protecting company culture by firing toxic "OGs" and committing to a private label brand.


You’ll learn:

  • Why I think businesses should be running 4,000 to 8,000 pieces of content, not 12.
  • My specific examples of using psychographics (like a 1985 World Series reference) to drive B2B conversions.
  • Why I believe success is predicated on firing those who don't like change.
  • How to combat manufacturers going direct-to-consumer by "quadrupling down on brand."
  • My strategy for eliminating customer risk when selling unowned inventory (like $500k concrete pumps)
  • Why the ultimate failure for scaling businesses is trying to force employees to be on camera

Jaksot(3453)

Intentionality and Impact: Why You Should Measure Everything by Results in 2026

Intentionality and Impact: Why You Should Measure Everything by Results in 2026

In this episode, I talk about my mantra for 2026: Intentionality and Impact (I and I). I explain why I'm measuring success by results, not effort or hours worked, and give actionable advice on busines...

29 Tammi 2h 1min

Why Accountability, Substack, and Live Shopping Are the Keys to Winning 2026

Why Accountability, Substack, and Live Shopping Are the Keys to Winning 2026

In this episode, I talk about the biggest opportunity you have in 2026: Live Shopping. Learn how to get started selling on platforms like TikTok Shop, Whatnot, and more. I also discuss why I am doubli...

28 Tammi 53min

The #1 Metric Retailers Need to Master in the AI Era

The #1 Metric Retailers Need to Master in the AI Era

In this episode, I sit down to talk about how retailers can take advantage of the current "attention world" we live in. I start by discussing the metrics that actually matter for retail, criticizing t...

27 Tammi 24min

$240,000/year In-Office Job or the $120,000/year Fully Remote Job?

$240,000/year In-Office Job or the $120,000/year Fully Remote Job?

In this episode of Tea with GaryVee, I talk about the incredible opportunity Live Shopping presents for local businesses and why you must be willing to execute to achieve your goals. I also discuss th...

26 Tammi 39min

The Practical Approach to AI

The Practical Approach to AI

In this episode, I talk about the need for a practical approach to AI and technology. I encourage you to learn how to use AI as a tool to win and embrace the constant evolution of the world. I also di...

23 Tammi 1h 4min

What Beast Games Means for Creators

What Beast Games Means for Creators

In this episode, I talk about the idea of the "Individual Empire" and why Mr. Beast is the absolute best example of this new reality. I break down his inspiring journey of building an empire through c...

22 Tammi 8min

We Live in the 10 Second Economy

We Live in the 10 Second Economy

In this episode of Tea with GaryVee, I talk about the massive shift in this year's strategy to prioritize intentionality and impact. I also dive into the huge opportunity in TikTok affiliate live shop...

21 Tammi 35min

Why “And” is the Answer: How to Create Content Outside of Your “Niche”

Why “And” is the Answer: How to Create Content Outside of Your “Niche”

In this episode of the GaryVee Audio Experience, I sit down with Kayla Itsines, the global powerhouse and founder of the female-only fitness app, Sweat. Kayla, who has spent her career being known as ...

20 Tammi 14min

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