Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they plan to scale generative AI use.

Plus, why agencies are rushing to get their clients on ChatGPT, including the benefits they predict will come from being a first mover. And Raymour & Flanigan's new media agency.

Dig deeper on the topics mentioned in this week's episode:

~Subscribe to Ad Age's Emerging Tech newsletter

~See AI generated work from Coca-Cola, Google, Progressive, Svedka, McDonald's and Kalshi

~Register for Ad Age's AI-focused Editor's Roundtable

~Listen to Ad Age's Marketer's Brief podcast

Jaksot(187)

Andrew Swinand, Leo Burnett North America CEO

Andrew Swinand, Leo Burnett North America CEO

When Andrew Swinand was tapped to be Leo Burnett's North America CEO last January, he had a daunting remit. Burnett had long been a flagship Chicago agency, but after losing McDonald's in September 20...

31 Touko 201829min

Terri & Sandy's Terri and Sandy

Terri & Sandy's Terri and Sandy

Terri Meyer and Sandy Greenberg are the co-founders of the New York independent shop Terri & Sandy. Both refugees from the big holding company world — Meyer and Greenberg had worked together as a crea...

24 Touko 201835min

Upfront and personal: The week's big TV takeaways

Upfront and personal: The week's big TV takeaways

The major broadcast networks wound down the 2018 upfront week Friday. Top-line takeaways: In 2019, look forward to more reboots, shorter ad slots and lots of live sports. If the scripted programming l...

18 Touko 201842min

Ogilvy Worldwide CEO John Seifert

Ogilvy Worldwide CEO John Seifert

Earlier this year, John Seifert announced that Ogilvy would be undergoing a "refounding," which he dubbed the shop's "Next Chapter." A 39-year veteran of the legendary agency, Seifert joins us to talk...

17 Touko 201843min

Tim Leake, RPA

Tim Leake, RPA

With giant clients like Honda and Farmer's insurance, independent, LA-based agency RPA punches above its weight. Tim Leake's mandate, when he joined the shop in 2014, was to nurture a culture of growt...

10 Touko 201838min

Bonnie Kintzer, Trusted Media Brands

Bonnie Kintzer, Trusted Media Brands

When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader's Digest Association. Job number one became bolstering the brand, reviving it financially a...

3 Touko 201837min

Hanya Yanagihara, novelist and T Magazine editor

Hanya Yanagihara, novelist and T Magazine editor

For almost exactly a year now, Hanya Yanagihara has been molding T Magazine, the New York Times' lifestyle and culture magazine, in her image. A recent refresh brought in a new logo and typeface, but ...

26 Huhti 201840min

Intermarkets' Erik Requidan

Intermarkets' Erik Requidan

Under the hood of the Drudge Report, and other conservative sites like it — including Political Insider, Smith & Wesson Forum and MRC Newscasters — is its advertising marketing firm Intermarkets. And ...

19 Huhti 201838min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
ootsa-kuullut-tasta-2
politiikan-puskaradio
tervo-halme
rss-ootsa-kuullut-tasta
rss-vaalirankkurit-podcast
viisupodi
rss-podme-livebox
rss-asiastudio
otetaan-yhdet
the-ulkopolitist
et-sa-noin-voi-sanoo-esittaa
rss-kaikki-uusiksi
linda-maria
rss-kalevi-sorsa-saation-podcast
rss-hyvaa-huomenta-bryssel
rss-merja-mahkan-rahat
rss-kuka-mina-olen
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
rss-tekkipodi