Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they plan to scale generative AI use.

Plus, why agencies are rushing to get their clients on ChatGPT, including the benefits they predict will come from being a first mover. And Raymour & Flanigan's new media agency.

Dig deeper on the topics mentioned in this week's episode:

~Subscribe to Ad Age's Emerging Tech newsletter

~See AI generated work from Coca-Cola, Google, Progressive, Svedka, McDonald's and Kalshi

~Register for Ad Age's AI-focused Editor's Roundtable

~Listen to Ad Age's Marketer's Brief podcast

Jaksot(187)

Rafat Ali

Rafat Ali

The co-founder and CEO of the travel media company Skift, Ali is a digital media veteran. We talk about his childhood in India and what made him want to get into media. He takes us on a tour through i...

29 Joulu 201732min

Dave Morgan

Dave Morgan

The Simulmedia CEO helps us make sense of the Disney-Fox deal, breaks down the state (and future) of addressable TV, explains the agency "existential" crisis -- and more.

18 Joulu 201740min

Wendy Clark and Ari Weiss

Wendy Clark and Ari Weiss

It's been just under two years since DDB brought Wendy Clark — a former top marketer at Coca Cola — on board as its North American CEO. And it's been just under one year since she brought on Ari Weiss...

8 Joulu 201755min

Adam Moss

Adam Moss

The New York Magazine editor is Ad Age's Editor of the Year — and the title he's edited since 2004 is the Magazine of the Year. Today he sits down with Ad Age editor Brian Braiker to discuss his time ...

3 Joulu 201741min

Michael Rothman

Michael Rothman

The CEO and co-founder of Fatherly, a New York City-based media start-up that caters to millennial dads, is himself not a father. Rather Rothman, whose last gig was as Thrillist's first business-side ...

22 Marras 201743min

Michael Kuntz

Michael Kuntz

The senior vice president of digital revenue at USA Today Network sits down with Ad Age editor Brian Braiker to discuss Gannett's local play, working with Facebook Instant Articles and Google AMP, USA...

10 Marras 201743min

Kay Hsu

Kay Hsu

As the global Instagram lead at Facebook Creative Shop, Kay is tasked with getting brands to adopt the Instagram Stories format. She discusses the challenges and opportunities brands see with the prol...

27 Loka 201738min

Neil Vogel

Neil Vogel

Since 2014, Neil Vogel has led the transition of About.com into Dotdash. Under his stewardship, the IAC-owned company has gone from an all-things-to-all-people approach to a publisher of discrete, foc...

20 Loka 201734min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
ootsa-kuullut-tasta-2
politiikan-puskaradio
tervo-halme
rss-ootsa-kuullut-tasta
rss-vaalirankkurit-podcast
viisupodi
rss-podme-livebox
rss-asiastudio
otetaan-yhdet
the-ulkopolitist
et-sa-noin-voi-sanoo-esittaa
rss-kaikki-uusiksi
linda-maria
rss-kalevi-sorsa-saation-podcast
rss-hyvaa-huomenta-bryssel
rss-merja-mahkan-rahat
rss-kuka-mina-olen
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
rss-tekkipodi