Shane Mishler & Wes Ulmer | When Your Side Hustle Becomes Your Full-Time | GROW Limitless | EP 8
GROW Limitless22 Loka 2025

Shane Mishler & Wes Ulmer | When Your Side Hustle Becomes Your Full-Time | GROW Limitless | EP 8

In this episode of the GROW Limitless podcast, Terry Hedden sits down with Shane Mishler and Wes Ulmer from SD Tech to unpack a 20+ year journey of growth, grit and reinvention.

From home-built PCs and late-night tech jobs to leading a modern MSP with a systems-thinking approach, Shane shares how SD Tech evolved from a passion project into a full-fledged IT services firm. Alongside Wes, the duo dives into how they’ve scaled smart, kept customer experience at the forefront, and built trust in a highly competitive space.

If you’re a founder who's ever juggled full-time work and a dream on the side, or if you're trying to grow without losing your personal touch, this one’s for you. What you'll learn in this episode:

– Why slow growth isn’t always a bad thing

– How to transition from break/fix to full MSP

– Tips for building client trust over time

– How to juggle day jobs and business building

– Why SD Tech puts system design at the heart of its strategy


Subscribe for more episodes on MSP sales, marketing strategy, and real-world growth stories.


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Jaksot(20)

Paul Doggett | AI Is the Biggest Opportunity MSPs Will Ever See | GROW Limitless | EP 20

Paul Doggett | AI Is the Biggest Opportunity MSPs Will Ever See | GROW Limitless | EP 20

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22 Touko 57min

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13 Touko 48min

Reinventing the Channel: How Marketopia Is Changing MSP Growth Forever | GROW Limitless | EP 18

Reinventing the Channel: How Marketopia Is Changing MSP Growth Forever | GROW Limitless | EP 18

What if vendors helped fund your growth instead of just selling through you? In this episode of GROW Limitless, Terry Hedden and Andra Hedden break down one of the biggest shifts the IT channel has se...

1 Touko 59min

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Jason Caras | Outsourcing Growth, Building Culture, & Scaling to Millions | GROW Limitless | EP 17

Jason Caras built IT Authorities from the ground up with just $5,000 and a credit card. What followed was a journey of rapid MSP growth, major enterprise wins, hard lessons in leadership, and a powerf...

24 Huhti 1h 8min

Michelle Ragusa-McBain | Build a World-Class Channel Program That Produces | GROW Limitless | EP 16

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Michelle Ragusa-McBain has spent more than two decades building and rebuilding channel programs inside major organizations and high-growth cybersecurity companies. In this episode, she shares what act...

27 Maalis 1h 3min

Jeff Newton | How a 68% Close Rate Is Built | GROW Limitless | EP 15

Jeff Newton | How a 68% Close Rate Is Built | GROW Limitless | EP 15

In this episode of the GROW Limitless podcast, Marketopia CEO Terry Hedden sits down with Jeff Newton, a true Marketopia legend who achieved the highest close ratio ever recorded by a Marketopia clien...

18 Helmi 58min

Ryan Homan | From Athlete to MSP Leader: How He Transformed His Business | GROW Limitless | EP 14

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In this episode of the GROW Limitless podcast, Marketopia CEO Terry Hedden sits down with Ryan Homan, an MSP owner whose journey is equal parts of resilience, evolution, and intentional growth. Ryan s...

4 Helmi 49min

Matt Solomon | How Smart Vendors Scale Faster by Leveraging the Channel | GROW Limitless | EP 13

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In this episode of the GROW Limitless podcast, Marketopia CEO Terry Hedden sits down with the one and only Matt Solomon, a well-known figure in the MSP channel and a driving force behind multiple high...

20 Tammi 51min

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