Inside the Playbook: Paris Cole on How to Build a Real Fanbase as an Artist
The Manager's Playbook22 Helmi

Inside the Playbook: Paris Cole on How to Build a Real Fanbase as an Artist

In this clip from The Manager’s Playbook, Paris Cole and I break down what separates artists who build a real brand identity from artists who only get exposure.

Paris explains that it often comes down to vision, and when an artist doesn’t have it yet, that’s where the right manager, creative director, and artist development team step in to help shape and execute it. We talk about why chasing numbers can leave you “seen but not known,” and how true brand alignment creates impact that lasts beyond a moment.

We also get into the current music industry reality: labels and distributors are more risk-averse than ever, often prioritizing analytics, viral traction, and TikTok momentum, sometimes at the expense of great music and storytelling (especially in lanes like conscious rap). From there, the conversation turns practical: how independent artists build careers through strategy, narrative, live reps, ticket sales, merch, and consistent performance, even without an agent or major label push.

Finally, Paris talks about the importance of authentic fan connection, letting people in through real touch points like IG Live, pop-ups, opening slots, and community-driven moments, instead of chasing perfection.

Simply put, a conversation like this doesn't come cheap.


Topics: Artist Development • Brand Vision • Creative Direction • Artist Management • Independent Artist Strategy • Streams vs Fans • Touring & Ticket Sales • Merch Revenue • Music Discovery • Radio Promotion • College Circuit • Fan Engagement


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/27QXHfulyQlwBpZBLbzVAW?si=K28OvfA_RbqVA6Wvdq7uPQ


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Jaksot(259)

Inside the Playbook: Nima Nasseri on The One Shift Every Artist Must Make in 2026

Inside the Playbook: Nima Nasseri on The One Shift Every Artist Must Make in 2026

In this clip from The Manager’s Playbook, Nima Nasseri breaks down what it really takes for artists to succeed in today’s digital-first music industry.Nima explains why talent alone isn’t enough anymo...

21 Joulu 202514min

Inside the Playbook: Nima Nasseri on The TikTok Blueprint Every Artist Needs

Inside the Playbook: Nima Nasseri on The TikTok Blueprint Every Artist Needs

In this clip from The Manager’s Playbook, Nima Nasseri breaks down one of the biggest misconceptions in the modern music industry: virality.This isn’t about chasing trends or hoping the algorithm save...

20 Joulu 202515min

The Manager’s Playbook 049: Nima Nasseri - Content, Consistency, Algorithms, Artist Strategy & The New Music Industry

The Manager’s Playbook 049: Nima Nasseri - Content, Consistency, Algorithms, Artist Strategy & The New Music Industry

In this episode of The Manager’s Playbook, I sit down with Nima Nasseri, artist manager for Hit-Boy, former VP of A&R Strategy at Universal Music Group, and one of the clearest thinkers in the modern ...

16 Joulu 20251h 34min

Inside the Playbook: Azad Naficy on Why Artists Get Screwed by Major Labels

Inside the Playbook: Azad Naficy on Why Artists Get Screwed by Major Labels

In this clip from The Manager’s Playbook, host Mauricio Ruiz and Azad Naficy break down one of the biggest questions in the music industry today:Does every artist need a major label or can you build a...

15 Joulu 202519min

Inside the Playbook: Azad Naficy on The Untapped Music Genre Making Artists REAL Money

Inside the Playbook: Azad Naficy on The Untapped Music Genre Making Artists REAL Money

In this clip from The Manager’s Playbook, Mauricio Ruiz and Azad Naficy explore one of the most transformative shifts happening in the music business today: the explosive rise of ambient, instrumental...

14 Joulu 202520min

Inside the Playbook: Azad Naficy on Why Your Show Isn’t Selling

Inside the Playbook: Azad Naficy on Why Your Show Isn’t Selling

In this clip of The Manager’s Playbook, Mauricio Ruiz and Azad Naficy break down the real mechanics of touring in the modern music business. Not the highlight reel, the reality. Azad opens up about th...

13 Joulu 202511min

Inside the Playbook: Azad Naficy on The Steps Successful Artists NEVER Skip

Inside the Playbook: Azad Naficy on The Steps Successful Artists NEVER Skip

In this episode clip from The Manager’s Playbook, Mauricio Ruiz sits down with artist, executive, and Avant Garden co-founder Azad Naficy to unpack one of the most important truths in the modern music...

12 Joulu 202515min

The Manager’s Playbook 048: Azad Naficy - Artist Development, Major Label Deals, Merch Strategy, Touring Realities & Building Sustainable Music Careers

The Manager’s Playbook 048: Azad Naficy - Artist Development, Major Label Deals, Merch Strategy, Touring Realities & Building Sustainable Music Careers

Azad Naficy has lived every corner of the music business - artist, manager, A&R, label co-founder, and the architect behind Peace of Mind Studio and Avant Garden Records. In this episode of The Manage...

9 Joulu 20252h 4min

Suosittua kategoriassa Viihde

anni-jaajo
tuplakaak
grekovit
hei-baby-3
terveisia-perheesta
the-harlin-show
dear-shirly
antin-palautepalvelu
bella-table
antin-elokuvakerho
nonsensepodi
dear-shirly-ja-arttu
verhon-takaa
ootsa-kuullut-tasta-2
get-jassud
hollywood-love-stories-2
tahtitehdas
tervo-halme
everypodi
terkuin-jenna