Inside the Playbook: Paris Cole on How to Build a Real Fanbase as an Artist

Inside the Playbook: Paris Cole on How to Build a Real Fanbase as an Artist

In this clip from The Manager’s Playbook, Paris Cole and I break down what separates artists who build a real brand identity from artists who only get exposure.

Paris explains that it often comes down to vision, and when an artist doesn’t have it yet, that’s where the right manager, creative director, and artist development team step in to help shape and execute it. We talk about why chasing numbers can leave you “seen but not known,” and how true brand alignment creates impact that lasts beyond a moment.

We also get into the current music industry reality: labels and distributors are more risk-averse than ever, often prioritizing analytics, viral traction, and TikTok momentum, sometimes at the expense of great music and storytelling (especially in lanes like conscious rap). From there, the conversation turns practical: how independent artists build careers through strategy, narrative, live reps, ticket sales, merch, and consistent performance, even without an agent or major label push.

Finally, Paris talks about the importance of authentic fan connection, letting people in through real touch points like IG Live, pop-ups, opening slots, and community-driven moments, instead of chasing perfection.

Simply put, a conversation like this doesn't come cheap.


Topics: Artist Development • Brand Vision • Creative Direction • Artist Management • Independent Artist Strategy • Streams vs Fans • Touring & Ticket Sales • Merch Revenue • Music Discovery • Radio Promotion • College Circuit • Fan Engagement


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/27QXHfulyQlwBpZBLbzVAW?si=K28OvfA_RbqVA6Wvdq7uPQ


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Theron Thomas on What Really Holds Artists Back

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The Manager’s Playbook 047: Theron Thomas - GRAMMY Songwriter of the Year, Songwriter Rights, Music Industry Inequality, Publishing Realities & Hitmaking Strategy

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Most people talk about hit songs.Theron Thomas writes the ones that define entire eras.In this episode of The Manager’s Playbook, I sit down with one of the most influential songwriters in modern musi...

2 Joulu 20252h 45min

Inside the Playbook: Machel Montano & Che Kothari on How the King of Soca Designs World-Class Shows

Inside the Playbook: Machel Montano & Che Kothari on How the King of Soca Designs World-Class Shows

In this conversation, Machel Montano opens up about what truly goes into crafting a great live performance, not just the music, but the presence, discipline, and attention needed to make a crowd feel ...

1 Joulu 202513min

Inside the Playbook: Machel Montano & Che Kothari on the Real Cost of Success

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In this conversation, we dig into one of the most important parts of an artist’s journey: learning how to invest in yourself long before the world believes in you.Machel Montano and Che Kothari break ...

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Inside the Playbook: Machel Montano & Che Kothari on Why Most Artists Can’t Keep Up

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