Superwomen with Rebecca Minkoff15 Touko 2025

They Told Her She’d Fail, Now She’s in Whole Foods Nationwide with Rosa Li, Founder and CEO of Wildwonder

This week on SUPERWOMEN, I’m joined by Rosa Li, founder and CEO of Wildwonder, the world’s first sparkling prebiotic and probiotic drink inspired by heritage tonics and California produce stands. When Rosa’s high-stress finance job left her feeling depleted and dealing with digestive issues, she looked inward and backward. Drawing from her grandmother’s traditional herbal tonics, Rosa started tinkering in her kitchen, rediscovering the power of plants, botanicals, and food as medicine. In this episode, Rosa opens up about the early days of Wildwonder, from chasing co-packers to hand-delivering drinks door-to-door, Rosa’s entrepreneurial journey is anything but ordinary. She shares how she bootstrapped her business during the pandemic, transformed rejection into resilience, and landed on the shelves of Whole Foods, Target, and 5,000+ retailers across the U.S. Rosa also dives into the cultural influences that shaped her, what it looks like to create a mission-driven brand in a male-dominated space, and why vulnerability and resourcefulness are her secret weapons in both life and business. Whether you’re a founder, a foodie, or just someone figuring it out as you go, Rosa’s journey proves that success doesn’t come from waiting—it comes from showing up again and again, in spite of the noise. Thank you for listening! Don’t forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.” Follow SUPERWOMEN (@rmsuperwomen) and Rosa (@rosalisays) on Instagram. Support this podcast: https://bit.ly/rmsuperwomen Learn more about your ad choices. Visit megaphone.fm/adchoices

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Nicky Hilton Rothschild on New York Before Dating Apps

Nicky Hilton Rothschild was an It Girl long before algorithms and Instagram feeds. But for all the stories that come with growing up in one of the city’s most recognizable families, the version of Nic...

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Be Your Own Mr. Big: Sex and the City Creator Candace Bushnell on Love & Ambition

Before Sex and the City became a cultural phenomenon, Candace Bushnell was writing about something she saw happening all around her: ambitious, successful single women taking over New York City. In...

13 Elo 33min

Sali Christeson Knew Business, Not Fashion — and Built Argent Anyway

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6 Elo 33min

Rebecca Rittenhouse Was Tired of Waiting to Be Chosen, So She Built Something of Her Own

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30 Heinä 41min

Amanda Kloots Lost the Life She Planned. Then Built One She Never Expected

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23 Heinä 51min

Lucy Guo on Why Founders Need Delusion, Not Certainty

What happens when you stop treating failure as something to avoid and start treating it as just information? This week on Superwomen, I sit down with Lucy Guo, founder of Passes and one of the worl...

16 Heinä 37min

Miranda McKeon on Choosing a Bigger Life After Cancer

At 19, actress, creator, and podcast host Miranda McKeon thought her life had barely begun. Then she was diagnosed with stage 3 breast cancer. What followed wasn't just a fight for her health—it wa...

9 Heinä 41min

The Problem No Beauty Brand Was Solving | Amy Liu of Tower 28

What happens when the life you've worked so hard to build no longer feels like the life you want? This week on Superwomen, Amy Liu, founder and CEO of Tower 28 Beauty, joins me for a conversation a...

2 Heinä 43min