Ep. 97 - Interior Design, Social Media, and Reinvention with Fern Murray

In this episode, Adam sits down with Fern Murray, interior designer, founder of Fern's Nest Interior Design, and creative force behind Social Tide, a boutique social media agency helping brands tell their stories with clarity and intention.

Originally from England, Fern moved to the United States over a decade ago with what was meant to be a one-year adventure as an au pair. That year turned into a life. From navigating cultural shifts and personal growth, to building two businesses rooted in creativity and connection, Fern's journey is a powerful reminder that purpose often unfolds through unexpected reinvention.

Fern opens up about growing up in England, her parents' influence (a builder father and teacher mother), and how early exposure to home renovation quietly shaped her passion for interior design. She shares the experience that accelerated her maturity — serving as emotional support for two young girls who had just lost their mother — and how that season reshaped her independence and resilience.

We dive into:
✨ Moving from England to the U.S. and building a life from scratch
✨ Marriage, homesickness, and navigating identity across cultures
✨ The psychology of interior design — scale, color theory, and how spaces affect mood
✨ Turning a creative passion into a thriving design business
✨ Why homes should reflect the people who live in them — not the designer
✨ Building Social Tide and helping brands develop authentic digital presence
✨ The power of storytelling and founder visibility in business
✨ Social media mistakes most small business owners make
✨ Consistency, authenticity, and evolving with digital culture
✨ Why connection is at the heart of purpose

Fern shares that for her, purpose isn't a single destination — it's evolution. It's growth. It's education. It's connection. Whether designing a family's forever home or helping a brand find its voice, her work centers around helping people feel aligned — in their space, in their business, and in themselves.

This is a thoughtful conversation about reinvention, motherhood, creativity, entrepreneurship, and the courage it takes to build something meaningful far from where you started.

Connect with Fern Murray

Personal / Design Instagram: https://www.instagram.com/fernsnest/
Social Tide Instagram: https://www.instagram.com/social_tide/

Production & Creative Partner

This episode was produced by Claudio and the team at Cayivisions, the creative studio behind the Finding Purpose Podcast.
If you're looking to launch a podcast, elevate your brand, or create high-impact content, check them out here:
👉 https://www.cayivisions.com/

Connect with the Finding Purpose Podcast

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Host Instagram: @adamvohra_
Website: www.adamvohra.com

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