GTM AI Podcast with Coach K and Jonathan Moss24 Helmi

The Secret Sauce of SaaStr and How they Built a $5 million Pipeline Machine with 20 AI Agents

www.gtmaipodcast.com www.gtmaiacademy.com

For SaaStr: https://www.saastrannual.com and get a coupon code talking to Amelia AI! or use the code: February26 before March 1 (or Amelia AI after March 1)

For Amelia linkedin: https://www.linkedin.com/in/amelialerutte/

Amelia LaRute went from running SaaStr's demand gen and events to becoming their Chief AI Officer. In 8 months, she deployed 20+ AI agents across sales, marketing, events, and support, generating $5M in additional pipeline and closing $2.4M of it. SaaStr now operates with 3 humans, 1 dog, and an army of agents.

In this episode, Amelia breaks down:

Her full AI SDR stack and how she splits leads between AgentForce and Artisan based on where the data lives
The exact Zapier workflow that connects form fills to Clay enrichment, Salesforce campaigns, Gamma presentations, and automated follow-up
Why SaaStr's deal volume AND win rate both doubled (and the specific reason agents make sales calls more productive)
The 90/10 rule for deciding when to buy an agent vs. vibe-code your own on Replit
How she manages 20+ agents without losing her mind (spoiler: it's still messy)
Live demo: vibe-coding a sponsor portal from Claude to Replit in real time
Why "Amelia AI" and "Digital Jason" serve different purposes and how role-splitting your AI clones works
The honest reality of being a 3-person team running a 10,000-person conference

Whether you're deploying your first AI SDR or managing a multi-agent stack, Amelia's playbook is one of the most practical, real-world implementations we've featured on the show.

🎙️ Guest: Amelia LaRute | Chief AI Officer, SaaStr 🏆 GTM AI 25 Award Winner (Ones to Watch)

⏱️ Timestamps:

00:00 - Intro & Amelia's background

03:00 - From SVP to Chief AI Officer: the journey

06:45 - Overview of SaaStr's 20+ AI agents

08:00 - The AI SDR stack: AgentForce vs. Artisan

14:00 - How to think about splitting leads across agents

16:00 - The Zapier workflow connecting all agents

19:00 - Managing multiple agents day-to-day

23:00 - Results: $5M pipeline, 2.4M closed, doubled win rate

25:00 - Inbound agents: Qualified and Amelia AI

30:00 - Momentum.io for real-time sales intelligence in Slack

36:00 - Live demo: vibe-coding a sponsor portal

40:00 - The 90/10 rule: buy vs. build

46:00 - SaaStr Annual 2025: what's new

52:00 - What keeps Amelia going

🔗 Links & Resources:

→ SaaStr: https://www.saastr.com

→ SaaStr Annual (May 2025): https://saastrannual.com

→ GTM AI Podcast: https://gtmaipodcast.com

→ GTM AI Academy: https://gtmaiacademy.com

→ AI Business Network: https://aibusinessnetwork.ai

Tools mentioned: Salesforce AgentForce, Artisan, Qualified, Clay, Zapier, Gamma, Replit, Delphi, Claude, Momentum

#GTMAI #AIAgents #SaaStr #RevOps #SalesAI #AIinSales #GTMStrategy #AISales #VibeCoding #B2BSaaS

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(113)

Why 40% of AI Tools Get Fired and how She Built a 100% AI-Coded Brand

https://www.gtmaipodcast.comMost companies bolted AI onto their old systems and got more noise, not more intelligence. Maddie Bell figured out why, and what to build instead.Maddie is the co-founder a...

16 Kesä 48min

Why Your AI Tools Are Making Your Pipeline Worse (Not Better)

https://www.gtmaipodcast.comStop running siloed GTM experiments. Start building a flywheel.Dan Rosenthal went from a failed Cambridge PhD application to $5M in biotech sales with zero systems — and th...

9 Kesä 49min

Why and how You should run AI with NO Internet

https://www.gtmaipodcast.comYour AI conversations are sitting in someone else's vault. In this episode, 20-year GTM operator John Williams shows exactly how he took his back: archiving every chat loca...

4 Kesä 42min

Inside Perplexity's Revops, 3 AI Skills Replacing Admins

https://www.gtmaipodcast.comHe stopped hiring for RevOps tasks and started building Perplexity skills instead. Here's exactly how.In this episode of the GTM AI Podcast, Coach K sits down with Nate Fol...

2 Kesä 31min

Your Top Rep Just Quit. Their $30M Brain Walks Out. AI Saves the Day

https://www.gtmaipodcast.comhttps://www.fluint.comIn this episode of the GTM AI Podcast, I sit down with Nate and John, co-founders of Fluint, for a kitchen-deep look at how they built Ollie, an omni-...

28 Touko 40min

The 99% Reliable AI Agent: How Haize Labs Sells Enterprise AI to Banks, Insurers & Healthcare

https://www.gtmaipodcast.comMost AI agents are "good enough.. until they're not." Julia MacDonald, SVP of GTM at Haize Labs, shows how she sells 99% reliable AI agents to banks, insurers, immigration ...

26 Touko 30min

Most Personas Are BS. Here's the AI Data-Driven Fix

https://www.gtmaipodcast.com for free goodies!https://www.wrench.aiTo connect with Dan-- https://www.linkedin.com/in/danbaird/Most "personalized" AI outreach isn't personal at all. It's a name swap on...

19 Touko 39min

A CMO's AI Playbook for 5X Marketing Output

www.gtmaipodcast.comwww.fullcast.comMost marketers are using AI like a typewriter. Amy Osmond Cook is using it like a band.In this episode of the GTM AI Podcast, I sit down with Amy Osmond Cook, CMO o...

16 Touko 34min