Ep. 7 The blueprint you can steal that made Fenty beauty $1,000,000
Ghetto CEO27 Helmi

Ep. 7 The blueprint you can steal that made Fenty beauty $1,000,000

We're back with another episode, and this time we're breaking down how Rihanna, with her Fenty Beauty brand, became a blueprint for disrupt a market strategy. This isn't just about Fenty Beauty marketing; it's a marketing case study in identifying market gaps and serving overlooked communities. Learn how this creative marketing approach leads to loyalty and demand.Rihanna didn’t chase trends or play it safe. She launched with intention, centered representation, and built immediate trust with an audience that had been ignored for far too long. This episode unpacks how that level of creative marketing, paired with clarity around who you’re actually serving, creates demand, loyalty, and long-term brand equity.

If you’ve been struggling with failed launches, blending into your industry, or attracting the wrong audience, this breakdown will challenge you to stop trying to serve everyone and start building for the people who actually need you.



Advertising Inquiries: https://redcircle.com/brands

Jaksot(115)

Ep. 10 The Structure Single Moms Need to Build Real Wealth

Ep. 10 The Structure Single Moms Need to Build Real Wealth

Building a thriving business and raising children simultaneously demands intentional choices and a solid structure. This video highlights the importance of creating a daily routine and using a detaile...

20 Maalis 22min

Ep. 9 The Career Trap of Over performing and Undervaluing Yourself

Ep. 9 The Career Trap of Over performing and Undervaluing Yourself

This conversation dives into the importance of showing up with authenticity, especially when navigating professional spaces. It explores how to be yourself without fearing judgment, fostering both per...

13 Maalis 23min

Ep. 8 Why Freedom Without Structure Is Keeping You Stuck as a CEO

Ep. 8 Why Freedom Without Structure Is Keeping You Stuck as a CEO

In this episode, we break down how freedom in your own business can quickly turn into burnout when time is unmanaged and boundaries are loose. Just because you work for yourself does not mean structur...

6 Maalis 25min

Ep. 6 This Is Why Being Busy Is Blocking Your Vision

Ep. 6 This Is Why Being Busy Is Blocking Your Vision

In this powerful podcast episode, we dive deep into the importance of pacing and patience on your journey. We discuss how rushing through life's stages without developing necessary skills can hinder y...

20 Helmi 28min

Ep. 5 Soft Life CEO: Jammyra Weekly on Imposter Syndrome, Faith, and Trusting God in Your Next Season

Ep. 5 Soft Life CEO: Jammyra Weekly on Imposter Syndrome, Faith, and Trusting God in Your Next Season

In this episode of the Ghetto CEO Podcast, Monrae sits down with Jammyra Weekly, CEO of Prestige Media Co., to talk about what it really looks like to keep showing up when life is heavy, business is d...

13 Helmi 24min

Ep 4. How to Pivot with Faith After Losing Everything as a CEO

Ep 4. How to Pivot with Faith After Losing Everything as a CEO

In this episode of the Ghetto CEO Podcast, Monrae sits down with Jacqueline “Jaque M,” the ultimate pivot queen and proof that purpose is often hidden inside disruption. From losing a six-figure corpo...

6 Helmi 26min

Ep. 3 How SKIMS Built a Billion Dollar Brand by Creating a Category

Ep. 3 How SKIMS Built a Billion Dollar Brand by Creating a Category

What if your brand isn’t struggling because of your product — but because of your positioning?In this solo episode of the Ghetto CEO Podcast, Monrae breaks down how SKIMS didn’t just sell shapewear — ...

30 Tammi 4min

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