I Roasted Headway's $400mm Ad Creative Strategy. 730 Ads, 3 Blind Spots.
Headway is one of the leading subscription apps in the world: and they run a LOT of ads. I pulled 730 of their display ads and broke them down by angle, format, and messaging to find the patterns behi...
5 Maalis 4min
3 Ad Tricks from Appleâs App of the Year Finalist(Steal These)
Ladder was a finalist for Apple's App of the Year in 2025: and they run a LOT of ads. I pulled 60+ of their video ads and ran them through our AI analysis tool, BruteForce, to find the patterns that a...
3 Maalis 4min
This AI video startup founder scaled to 7 figures with more agents than employees: with Romain Torres, Co-founder at ArcAds
đ In this episode: We sit down with Romain Torres, co-founder of Arcads, to explore how they scaled a hypergrowth startup using AI agents, automated workflows, and a data-driven creative engine that ...
26 Helmi 32min
I studied 70 ads to deconstruct Duolingoâs 500M-download ad engine
In this episode, we break down the ad strategy behind Duolingo, the worldâs most downloaded language-learning app with over 500 million downloads. Using BruteForce AI, our proprietary ad intelligence ...
10 Helmi 6min
He wrote the book on AI growth 5 years ago. Here is his 2026 playbook: with Lomit Patel, Chief Growth & Marketing Officer at TYB
đ In this episode, Iâm joined by Lomit Patel, a growth executive and the bestselling author of Lean AI. Lomit was pioneering AI automation strategies for user acquisition years before ChatGPT made he...
2 Helmi 20min
How to build(+ sell) future-proof AI apps: with Evelin Herrera, Founder of EHVM Capital
đ In this episode, Iâm joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market â...
19 Joulu 202528min
đI Cracked Babbel's 9-Figure Ad Formula (50+ Ads Analyzed With AI) đ
This language-learning app is quietly dominating the education category, and its ads reveal exactly why. With massive global adoption and some of the highest trust signals in the space, Babbelâs creat...
10 Joulu 20258min
Using narrative/storytelling with AI to drive 40%+ ROAS lift: with Karen Levy Atias, Director of Creative at Supersonic from Unity
đ In this episode, Iâm joined by Karen Levy Atias, the Director of Creative at Supersonic from Unity. Managing creative strategy at a massive scale for global hit games, Karen has navigated one of th...
24 Marras 202537min
