How to win new business in 2026, with Brian Bonilla

How to win new business in 2026, with Brian Bonilla

Senior agency reporter Brian Bonilla goes deep on the current new business marketplace, including how government policy, tech and AI innovation and industry consolidation are impacting agency account reviews. Bonilla shares current brand needs, explains how those are different from recent years, and provides tips for brands to get a leg up in pitches. Plus, tips for marketers overwhelmed by the review process.

Plus, the lesson for brands in McDonald's cringe CEO taste test and what ChatGPT's first third-party ad tech partner means for brands.

Dig deeper on the topics mentioned in this week's episode:

~What separates agencies winning 2026 reviews

~How agencies are helping clients become more self-sufficient

~Inside agencies' new self-service platforms

~What are media rebates? Agency transparency in the hot seat

Jaksot(188)

Laid off from an agency? What to do now and next, with Lindsay Rittenhouse

Laid off from an agency? What to do now and next, with Lindsay Rittenhouse

Senior Agency Reporter Lindsay Rittenhouse breaks down ad industry instability and why agencies are undergoing heavy waves of layoffs, including from the recent Omnicom acquisition of IPG. She provide...

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How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli

How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli

Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli go behind the scenes of Ad Age's annual Marketer of the Year list. They share tips on how brands can increase their o...

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Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin

Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin

Agency reporters Brian Bonilla and Ewan Larkin dig into Omnicom's acquisition of IPG, and its impact for the advertising industry beyond just agency holding companies. They break down how independent ...

5 Joulu 202527min

AI in 2026: What's hype vs. what's real, with Garett Sloane

AI in 2026: What's hype vs. what's real, with Garett Sloane

Ad Age Chief Technology Reporter Garett Sloane discusses how to separate artificial intelligence noise from real utility, the state of chatbot shopping, AI brand readiness and tools marketers are crea...

21 Marras 202525min

Starbucks' Bearista cup and viral drop strategy, with Gillian Follett

Starbucks' Bearista cup and viral drop strategy, with Gillian Follett

Ad Age reporter Gillian Follett breaks down why brands are leaning into the limited-edition strategy, the elements of a successful product drop strategy and more holiday social media trends. Plus, wha...

14 Marras 202523min

AI and entry-level ad roles—how marketers, educators and junior talent are adapting, with Lindsay Rittenhouse

AI and entry-level ad roles—how marketers, educators and junior talent are adapting, with Lindsay Rittenhouse

Ad Age Senior Reporter Lindsay Rittenhouse explains how AI is automating work typically done by entry-level talent, and how marketers and educators are responding by training students and junior staff...

7 Marras 202522min

Can RFK Jr. ban pharma ads? What it means for marketers, with Jack Neff

Can RFK Jr. ban pharma ads? What it means for marketers, with Jack Neff

Ad Age Editor-at-Large Jack Neff explains why pharma ads can't be banned, and how the Trump administration is cracking down on marketers. Plus, what stricter regulation would mean for creatives and ho...

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Best Halloween ads 2025, with Tim Nudd

Best Halloween ads 2025, with Tim Nudd

Ad Age creativity editor Tim Nudd crowns the top spooky season marketing campaigns in the first-ever Halloween Marketing Awards. He also digs into the trends behind October's best work, including why ...

24 Loka 202525min

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