#9 | Kristin & Eric Rogers on LEVIA's Second Act
The Hybrid31 Loka 2025

#9 | Kristin & Eric Rogers on LEVIA's Second Act

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Eric and Kristin Rogers, the husband-and-wife team behind LEVIA, to explore the rise of cannabis beverages and the rare journey of building a brand, selling it, and taking it back. They trace LEVIA from garage experiments to a statewide favorite, discuss what they learned inside a corporate structure, and share how their new venture, Second Act, reflects a vision for social, culinary, and wellness-forward cannabis.

The conversation moves through culture, entrepreneurship, identity, and the evolution of social consumption. It is a story about creating something that feels personal, stepping away, and returning to finish the work on your own terms.


🎧 New episodes drop regularly. Follow @TheHybridPod on Instagram for updates.


🔎 Topics: LEVIA, cannabis beverages, founders, social consumption, Massachusetts cannabis, Second Act, entrepreneurship, cannabis culture

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#24 | From Heisman to Highsman with Ricky Williams

#24 | From Heisman to Highsman with Ricky Williams

Heisman Trophy winner Ricky Williams opens up about cannabis, social anxiety, and the NFL on The Hybrid, the cannabis policy podcast hosted by two former state regulators.Shawn Collins and Erik Gunder...

14 Syys 1h 12min

#23 | Regulating Three Cannabis Markets at Once with Minnesota's Eric Taubel

#23 | Regulating Three Cannabis Markets at Once with Minnesota's Eric Taubel

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Eric Taubel of the Minnesota Office of Cannabis Management for a conversation about regulating three cannabis markets at o...

3 Syys 1h 29min

#22 | The Fight to Stop the Repeal with Massachusetts' Ryan Dominguez

#22 | The Fight to Stop the Repeal with Massachusetts' Ryan Dominguez

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Ryan Dominguez of the Massachusetts Cannabis Coalition for a conversation about Question 8, the November ballot measure th...

17 Elo 1h 16min

#21 | The Future of Cannabis Regulation with California's Christina Dempsey

#21 | The Future of Cannabis Regulation with California's Christina Dempsey

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Christina Dempsey of the California Department of Cannabis Control for a conversation about the future of cannabis regulat...

1 Heinä 1h 23min

#20 | Would You Rather Regulate? Cannabis Policy Nightmares

#20 | Would You Rather Regulate? Cannabis Policy Nightmares

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies go guest-free for a looser, host-only episode of The Hybrid about the messy middle of cannabis legalization.The conversation starts in V...

7 Kesä 1h 10min

#19 | From Wild West to Working System: Adria Berry on Regulating Oklahoma Cannabis

#19 | From Wild West to Working System: Adria Berry on Regulating Oklahoma Cannabis

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Adria Berry, Executive Director of the Oklahoma Medical Marijuana Authority, to talk about regulating one of the most clos...

7 Touko 1h 18min

#18 | From Pickles to Plants - Willy Vlasic on Building a Trusted Brand and Cannabis’s Hard Truths

#18 | From Pickles to Plants - Willy Vlasic on Building a Trusted Brand and Cannabis’s Hard Truths

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Willy Vlasic, founder of Vlasic Labs, to talk about building a cannabis brand with a name people already trust.Willy share...

14 Huhti 1h 12min

#17 | Cannabis Receiverships: Why Cannabis Businesses Fail and How Restructuring Works

#17 | Cannabis Receiverships: Why Cannabis Businesses Fail and How Restructuring Works

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Jacques Santucci, founder of Opus Consulting, to unpack a side of the cannabis industry that rarely makes the headlines bu...

20 Maalis 1h 21min

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