HVAC TV21 Maalis 2023

Reaching Commercial HVAC Industry Customers Through Social Media

Recently, I was a guest on Greg Crumpton's podcast called Straight Outta Crumpton, which is an awesome name. Greg and I had a great conversation about using social media to bring value to and build relationships with the HVAC community.

Greg is a well-known figure in the HVAC industry, and his podcast has gained nationwide recognition. It was an honor to appear on his show, and I am delighted to share this episode with you.

During our conversation, we discussed the significance of embracing digital technology and social media to communicate one's message effectively.

YouTube Channel:⁠⁠https://www.youtube.com/InsightPartnersHVACTV⁠⁠

Insight Partners Website:⁠⁠www.insightusa.com⁠⁠

Connect with me on LinkedIn:⁠⁠https://www.linkedin.com/in/tony-mormino⁠⁠

View current line card:⁠⁠https://www.insightusa.com/manufacturers⁠⁠

Connect to Insight Partners on LinkedIn:⁠⁠https://www.linkedin.com/company/insightusa⁠⁠

Tony Mormino at Insight Partners: tmormino@insightusa.com

The HVAC industry might not immediately come to mind when thinking about social media Insight Partners has not been camera-shy.

If you want to start building an online community, here are some tips we've learned.

1. Authenticity: Viewers appreciate authenticity in online content. They want a genuine perspective on a topic rather than a staged or overly polished version.

2. Value Over Quality: Never let production quality stop you from posting value-driven content. The quality comes from its value to the viewer—education, entertainment, etc. Don't be the judge; let the audience judge the content.

3. Relatability: Great content comes from the heart and connects to emotional or intellectual truths. This is something that I'm trying to get better at.

4. Relevance: The content should be relevant to its intended audience. It should be something that people can relate to, addressing their interests or concerns.

5. Context: Content should be contextual to your posting platform. LinkedIn - Business Professionals, YouTube - Educational, TikTok - Short vids, high engagement, Facebook - Friends in HVAC biz, Instagram - Visual and Feelings, Twitter - The online water cooler.

6. Resilience: It's ok if something doesn't work. Most of it won't, and that's ok. If you know it's ok to fail; there's nothing to fear, so keep going!

We hope that you find this helpful; thank you for listening!

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